Things To Know Online

November 4th, 2011

Posted on November 4th, 2011, 4:29

SEO is a clearly an inbound marketing strategy since the B2B marketer chooses to be found, rather than finding prospects himself. There are various ways to provide links that can direct the buyer back to the company webpage. LeadFormix has compiled a list of top 4 strategies that can be leveraged by marketers for their lead generation efforts.

Link Building Strategies

1. Leverage on Customer Relations

The easiest way to build links is to leverage on cordial customer relationships that exist currently. A good alternative would be to share the company"s logo or graphical icon (that links back to the marketer"s website) and request customers to use it in their emails or other communication media.

2. Blogs
Blogs are resourceful content that can be used for B2B marketing and link building as well. The reason for their huge popularity is the "relevance" and "recency" of the content posted. Blogs are inherently dialog-based increases the possibility of a reader clicking on a link in it instead of one that appears on the home page. These clicks raise ranks in blog directories and eventually on search engines as well.

3. Content Link Baits
Link baits not only help  companies in deciphering potential leads from regular visitors, but also help in putting together a more effective and action oriented Lead nurturing program. So, it is highly critical that link baits are search engine optimized. The content assets need to be strategically placed in campaigns to attract the attention of the visitor to the website or reader of an email. The baits need to be designed attractively to capture the attention of the visitor or reader and make him or her curious to click and explore.

Possible strategic positions for these link baits include:
  1. Emails – Clicking the link directs reader to a landing page which will provide him or her with further details.
  2. Banners – Clicking directs buyers to specific  product / service page advertised in the banner
  3. Landing Pages - Redirecting the landing page visitors to appropriate product offering pages.
  4. Website - Redirecting the visitors to the appropriate product / service page.
  5. Microsite - Redirecting the microsite visitors to the corporate home page.
  6. Call to Action Buttons – These are basically links that trigger a "form fill".
4. Shared ContentPublished material (Whitepapers, Case studies, Articles and research findings) or audio and visual material (videos, demonstration tools, podcasts and, webinars) can be linked to corporate web pages. By leveraging web-sharing tools, such content can be shared to a larger audience.  Therefore, every time a user views/downloads such tools the marketer receives a link back to his website.

Obviously, content is a major played in SEO. For every link to become tagged as a "popular" one, the content that it provides needs to be relevant and informative. This is definitely the reason people want to come back to a website in the first place. So, SEO activities will bear fruit only when content works hand-in-hand for lead generation efforts.

By Josephmax, in: General

Posted on November 4th, 2011, 3:49

Irrespective of the industry sector, every business is either product or service driven. In industry sectors, where business is product based, management of the product lifecycle is part of the organizational strategies. The process of managing the lifecycle of a product from its conception, design and manufacture, to service and disposal is termed as product lifecycle management. Michael W. Grieves, co-director, University of Michigan's PLM Development provides a very simple definition. He defines "PLM as the integration of business systems to manage a product's lifecycle."

Product lifecycle management is the basis of the organization’s information technology structure and is more than a set software solutions. It is a process, which integrates people, data, business processes and systems to provide backbone for the organization and its affiliated enterprise. This process strongly impacts both the external and internal communications and the related applications such as customer relationship management, Supply chain management Enterprise resource planning and the systems development lifecycles. In fact, PLM can be defined, as a business approach to manage the complete and complex set of processes from the product inception to its release.
The PLM software facilitates streamlining of the product development process, creates an effective environment for implementing and achieving strategic business initiatives. Besides, this software also provides an electronic file repository, secured access to multiple users through electronic signatures and enables workflow and process management for approving changes. Being a collection of software tools integrated with working methodologies it addresses the requirement of every single stage of the production process. With such benefits in store, most business houses and corporate sectors prefer to make use of the Outsourced Product development services.

With a clear focus towards reduced time and cost and improved quality standards, the product lifecycle management software proves beneficial to the client organization in providing for a faster time-to-market, fewer errors with increased cycle-times leading to improved productivity, quality and design efficiency. Further with a greater insight into the critical processes, it paves way for better utilization of resources, analysis and communication while being regulatory compliant.

The globalized business scenario demands for delivery of high quality products across multilingual, multicultural and diversified environment. Enterprises’ delivering state-of-art product lifecycle management tools combines with the agile methodology for global product R&D services on a single framework. This facilitates the organizations to overcome the challenges of the distributed environment and deliver high quality products through faster product lifecycle management

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By Josephmax, in: General