Things To Know Online

November 10th, 2011


Posted on November 10th, 2011, 23:51

Software product development, as the name defines, refers to those activities involved in the development of software products from its conception to its manifestation. It is a complex process involving a myriad of activities that include but are not limited to research, new development, prototyping, modification, reuse, re-engineering, and maintenance. Though software developed can be advertisement into custom software, commercial or open source software and personal software, the goal of software product development is same that is to build a good product - a product that conforms to business requirements.

With software product development following a release-based lifecycle, which involves multiple major releases, minor releases, multiple builds of the products and with software growing in size and complexity, software product development is no longer an easy challenge.

Every software product is developed eventually for the customer. If the software products do not conform to user/customer requirements then it is rejected however great technology has been used to build it. Therefore, it is highly essential for the companies to ensure that the software products developed comply with business/user requirements. That’s were quality assurance and independent verification helps.

Quality Assurance and Independent Verification

Quality Assurance or QA is nothing but evaluation and assessment of the various aspects of a project in order to ensure that minimum standards of quality are achieved. Verification is the process of ensuring that the project is developing along expected lines i.e.; it conforms to written specifications and requirements. Independent verification, as the name suggests, is the verification of software projects by an independent entity.

Advantages of performing Quality Assurance and Independent Verification

Some of the significant advantages of performing QA testing and independent evaluation are:
·         Letting an outside agency to perform evaluation helps in getting an unbiased and fair observation
·         Since in-house project managers are involved with the projects on a daily basis, they would fail to recognize the warning signals of impending problems.
·         Performing QA and evaluation helps in identifying problems early on so that there is enough time to put the project back on track.
·         QA and evaluation facilitate in finding ways to mitigate problems, thereby saving considerable time, money and effort.

Performing spotless quality assurance and independent verification can provide the companies and organizations the much-needed edge over its competitors. Hence, companies must look for service providers that not only provide a comprehensive range of  independent verification and qa services but also adhere to the highest levels of security, integration and industry standard processes when performing independent verification and quality assurance.

Also read on - distributed agile development, logistics and supply chain management


By Josephmax, in: General

Posted on November 10th, 2011, 22:09

Pursuing Leads Using Marketing Automation Tools


For a B2B marketer, leads can come from different sources.

Email Campaigns – Email responses that a marketer receives as replies to his email campaign messages can be considered as ‘warm’ leads. This is because of the logical reasoning that the email recipient has taken time to respond because he is genuinely interested in the offering or the product.

Form-fills – Form-fills are a major source of ‘warm’ leads. It shows the interest level of the user in using a particular product or service or in reading/receiving related information on a regular basis.

Twitter Streams – Social media marketing is most popular these days and Twitter ‘tweets’ contribute significantly to lead generation. Twitter posts can be segregated based on the ‘attitude’ of the tweets.

Manual Leads –Marketers sometimes gain access to offline leads through tradeshows and exhibitions. Since they have had the opportunity to personally interact with the buyer and know his interest level marketers can pursue them as well. These leads are usually maintained in a desktop folder and nurtured on a high priority basis.

Reading a prospect’s mind would require years of sales and marketing experience limiting to only those prospects that a marketer might speak to or meet in person. In an age where prospects are well researched and armed with information about the selling company, the only differentiator in clinching a deal would depend on how informed a marketer is about a prospect’s needs, which is no small feat.

But it is important, nonetheless, to ensure that the prospect comes to the negotiation table. This is where an intuitive marketing automation platform can pitch in. It can be a boon because that would mean marketers can customize the marketing activities, lead nurturing programs and sales pitches to ensure a warmer response than a cold call/email which just sells.

According to Gartner, B2B marketing automation is predicted to become a more than $3 billion industry by end of 2011. North America has been the biggest contributor to this boom so far and only lately is the rest of the world waking up to the potential which is gradually changing the way people do business.

Why choose Marketing Automation tools?
·         Marketing Automation tools can be used as lead generation software. It can help to read the prospect’s mind, analyze their behavior and draw logical conclusions, thereby helping marketers make more informed marketing and sales pitches.
·         This tool helps to measure the effectiveness of marketing channels which generate leads through the corporate website.
·         It not only helps to evaluate the marketing activities yielding the maximum results but also identifies channels which are popular with the target audience.
·         It helps to optimize the marketing spend by helping marketers focus their resources on channels that gives the maximum bang for their buck.

Also read on - lead management
By Josephmax, in: General

Posted on November 10th, 2011, 22:09



For a B2B marketer, leads can come from different sources.

Email Campaigns – Email responses that a marketer receives as replies to his email campaign messages can be considered as "warm" leads. This is because of the logical reasoning that the email recipient has taken time to respond because he is genuinely interested in the offering or the product.

Form-fills – Form-fills are a major source of "warm" leads. It shows the interest level of the user in using a particular product or service or in reading/receiving related information on a regular basis.

Twitter Streams – Social media marketing is most popular these days and Twitter "tweets" contribute significantly to lead generation. Twitter posts can be segregated based on the "attitude" of the tweets.

Manual Leads –Marketers sometimes gain access to offline leads through tradeshows and exhibitions. Since they have had the opportunity to personally interact with the buyer and know his interest level marketers can pursue them as well. These leads are usually maintained in a desktop folder and nurtured on a high priority basis.

Reading a prospect"s mind would require years of sales and marketing experience limiting to only those prospects that a marketer might speak to or meet in person. In an age where prospects are well researched and armed with information about the selling company, the only differentiator in clinching a deal would depend on how informed a marketer is about a prospect"s needs, which is no small feat.

But it is important, nonetheless, to ensure that the prospect comes to the negotiation table. This is where an intuitive marketing automation platform can pitch in. It can be a boon because that would mean marketers can customize the marketing activities, lead nurturing programs and sales pitches to ensure a warmer response than a cold call/email which just sells.

According to Gartner, B2B marketing automation is predicted to become a more than $3 billion industry by end of 2011. North America has been the biggest contributor to this boom so far and only lately is the rest of the world waking up to the potential which is gradually changing the way people do business.

Why choose Marketing Automation tools?
·         Marketing Automation tools can be used as lead generation software. It can help to read the prospect"s mind, analyze their behavior and draw logical conclusions, thereby helping marketers make more informed marketing and sales pitches.
·         This tool helps to measure the effectiveness of marketing channels which generate leads through the corporate website.
·         It not only helps to evaluate the marketing activities yielding the maximum results but also identifies channels which are popular with the target audience.
·         It helps to optimize the marketing spend by helping marketers focus their resources on channels that gives the maximum bang for their buck.

Also read on - lead management
By Josephmax, in: General