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December 15th, 2011

Posted on December 15th, 2011, 23:36

Today’s competitive market scenario, lead generation is key to generating quality business to business sales-ready leads. All companies employ different lead generation techniques to increase conversion rates and boost profit margins. However, only a few succeed in closing deals. Why is this? Most companies blame lack of funds for not being able to put on a good show. They consider it the greatest impediment to  the successful attainment of their target margin. But, in fact, it is the shortcomings in their lead generation strategy and not shortage of funds that contributes to bad sales figures.

Most companies lack focus when it comes to strategically planning their lead generation approach. They are so caught up in the perceived problem of not being able to spend enough money on advertising that they fail to explore alternative means of boosting sales. Actually, an effective lead generation strategy has nothing to do with budget as its success depends more on planning and implementation. Spending money on advertisements and brand building does not guarantee any results if the lead generation techniques employed are not up to the mark. Effective lead generation techniques implemented even on a minimal budget can assure high quality leads.  

Though companies are aware of the fact that lead generation is critical to leverage their businesses, they are not sure about the ways to make it most effective. They employ two or three techniques to generate leads, and that is all. They continue with the same marketing automationstrategy without making any effort to evaluate whether it is serving the purpose or not, thus failing to achieve positive results.

Today companies have a myriad of choices to generate and Lead nurturing programsThe catch is that they need to implement the most effective techniques that suit their businesses to get more sales. Imitating the lead generation techniques employed by other companies would not yield any results as the success of any technique depends on the company’s objectives, target audience, expected profit margin and so on. What is the most effective lead generation strategy? Here are some pointers on the most effective lead generation strategies that work the best for all businesses.

  • There are different lead generation techniques that, if implemented properly, can produce positive results. Hence, the first step is to identify the various techniques.

  • Every technique has its own pros and cons. Since it is not possible for any company to evaluate success ratios, the only course of action is to employ as many techniques as possible and then monitor their results.

  • Companies need to evaluate the success of each technique employed by them and then measure their results. This helps to identify a mix of six or seven techniques that yield benefits.

However, the process does not end here. Companies need to constantly evaluate the techniques and, if necessary, try new ones as well. This can be done with the help of good lead generation software. However, the greatest benefit of implementing such a strategy is that it helps companies with effective lead generation and lead nurturing.

Know more -Marketing  automation software

By Josephmax, in: General

Posted on December 15th, 2011, 23:27

Globalization has opened up new avenues for companies and organizations to explore. However, with economic uncertainty looming large, companies and organizations are under increasing pressure to cut down their costs and the first casualty of such volatile economic and market conditions would often be corporate travel. But in the current business scenario where globalization has resulted in companies having partners, branches, and associates regionally as well as worldwide, corporate travel has grown from being a mere choice to a necessity.

With today’ technology there can be no shortage of communication devices that favor business communication but it can never be a substitute for face-to-face business meetings. Though switching to informal means of communication such as teleconferencing, emails, videoconferencing saves time, money, and effort; it lacks the effectiveness that business meetings bring forth. Business meetings play a greater role in building, fostering and fortifying relationships when compared to other forms of business communications.

When the global economy is faltering something needs to be done to rein in expenses and therefore companies and organizations cannot be blamed when they resort to drastic measures such as cutting back on business travel. However, when considering the advantages of business meetings, it is important that the companies and organizations take a moment to ponder whether such cutbacks are actually worth it. Instead of restricting business travel budgets and thereby forgoing the immense advantages of business meetings, companies and organizations must manage their travel and expenses smartly. And the most apt way of doing it is to get the help of good  travel expense management  software.

Benefits of Travel Expense Management Software

The benefits of having travel and expense management software are manifold. Let us look at some of the significant benefits.

·         It helps to reduce drastically the costs i.e. not only the travel costs but also the travel administration costs.
·         Each company and organization has its own internal rules and policies regarding business travels. The software ensures compliance not only with these rules and corporate policies but also with tax laws and regulations and thus secures hassle free business trips.
·         It cuts down the drudgery involved in traditional approach that of manual paper based processes thereby accelerating the travel claim approval process.
·         It enhances employee satisfaction, as the processes are more organized and systematic.
·         It helps in better cost management through its effective travel  spend analysis.
To be brief, travel expense management software provides companies and organizations greater control and end-to-end visibility, which helps in effective management of business travels and its expenses.

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By Josephmax, in: General