Things To Know Online

September 14th, 2012


Posted on September 14th, 2012, 4:00

Today an increasing number of enterprises have a global team providing software R&D services. However, the distributed teams often face unique challenges such as:

Team members not being on the same page with respect to work item priorities
Lack of real-time collaboration
Lack of visibility for the whole project, forming silos and general misalignment

Though these issues seem harmless, it can be real bottlenecks when it comes to Agile product development. Wikipedia defines agile software development as “a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. It promotes adaptive planning, evolutionary development and delivery, a time-boxed iterative approach, and encourages rapid and flexible response to change.” It clearly points out that in Agile cohesiveness and a shared understanding within the team are imperative for project success.

The product development process involves the efforts of a team of stakeholders such as business analysts, architects, developers, testers and managers. Each shareholder has a specific task to perform which can be done better if there is increased collaboration between the shareholders and increased synchronization between the different practitioner tools. Hence, what is required is an effective application development solution that can help enterprises to

Quickly adapt to changing requirements
Maintain product quality
Meet launch deadlines
Develop fully tested, potentially shippable product each time

The solution is application lifecycle management which is “the capability to integrate, coordinate, and manage the different phases of the software delivery process. From development to deployment, ALM is a set of pre-defined process and tools that include definition, design, development, testing, deployment, and management. Throughout the ALM process, each of these steps are closely monitored and controlled.”

A leading software R&D service provider has come up with an integrated suite of industry-leading application lifecycle management tools and applications for distributed Agile product development. The following are some of the advantages of this platform.

Enable collaboration by utilizing reports and dashboards that provide real-time visibility throughout the development process
Provide end-to-end traceability between work items, starting from business requirements and extending all the way to final test execution results and release decision support
Help distributed teams identify bottlenecks early and accelerate product development
Address functional areas such as Requirement Management, Agile Project Management, Test

Management, Build Management, Source Control, Reports and KPI's
Thus application lifecycle management help enterprises to increase productivity, attain greater traceability, and deliver good quality and satisfactory software products.


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By Josephmax, in: General

Posted on September 14th, 2012, 0:41

Today, there is a huge increase in the number of channels marketing uses for creating brand awareness and for generating leads.  Despite this, there is a visible shortfall in the number of quality leads generated by the marketing team. A difference in perceptions is where the divide between Sales and Marketing starts.B2B companies are losing huge amounts of money because of the Sales-Marketing disconnect in their organizations.

The Sales and Marketing disconnect largely reduces the effectiveness of the marketing campaigns and the efficiency of Sales’ efforts to pursue and close deals. Marketing automation can empower marketers with the required lead intelligence while marketing content can instil the ‘trust’ factor with the marketed product.

In B2B marketing, the lead generation process plays a crucial role. It is a phase where B2B marketers actively identify buyers who are interested in their offerings and aim to procure the prospective customer’s contact information.To differentiate a prospect from a website visitor is quite challenging because the marketer is not aware of the intent of his visit. The possibility that a visitor is a prospect depends on the source from where he has reached the corporate website.

Marketing Automation makes lead generation and lead management a real-time collaborative process. The communication process is two-way, where Sales provides input to help Marketing optimize its campaigns and, Marketing runs targeted campaigns to drive quality leads.

Marketing automation software platforms provide a solution for resolving the sales and marketing split and keeps both happy by ensuring a sales funnel full with qualified leads. Used optimally, marketing automation can actually deliver extraordinary results in a short time-frame.

It significantly shortens the time between lead generation and lead closure because it recognizes the buying process as a group activity and hence takes into account all activities by an enterprise at different times before qualifying them as a ‘sales ready lead’.

Some of the other benefits for B2B marketers are listed below.
  • Sales teams can be empowered with ample prospect information that can help them to focus on lead nurturing programs, and hence, bring down the overall sales cycle.
  • Marketing outreach programs can be improved by using effective social collaboration techniques.
  • Webpage optimization groups can easily find ways to increase website traffic and refine webpage content.

Above all, sales teams can assess whether the prospect can be converted into a business opportunity based on the interest areas on the website and the buying power of the prospect. And, this information becomes important for Sales to carry on with lead nurturing programs as well.

Read on - Marketing automation, lead management software
By Josephmax, in: General