Posted on October 22nd, 2012, 23:55
According to Forrester"s marketing forecast based on an online survey conducted, "email marketing and spending is expected to actually balloon to $2 billion by 2014". This means that greater numbers of businesses are looking at email marketing to offer them higher levels of cost-effectiveness and efficiency to derive better ROI. Email marketing has been a great source to get access to as many people as you want and it works because it allows marketers to target their audience. Email marketing is s data driven, it influences direct sales and it builds relationships, loyalty and trust.
Being an extremely cost-effective way to communicate with prospective and existing customers, the key objective of email marketing for most businesses is to create "brand awareness" and get as many leads as possible. While the success of any marketing campaign depends on delivering the right message to the right people at the right time, it is important to have a sophisticated email marketing tool tracks and analyzes prospect behavior based on the email campaigns run.
To ensure maximum returns from email marketing programs, it is important to see if the campaign is relevant and if it carries the right message. Though these aspects may be frivolous, they are essential to determine the success of your campaign. An interesting fact in email campaigns is that "if 8 out of 10 people read your email subject and from address, only 2 will read the rest." If that is the case, then you need to ensure that your subject line is pertinent to the reader, and arresting to retain their interest. This makes it vital to arm your email campaign with a solid database would ensure better leads.
An effective integration of your email marketing with your social media campaigns can add that extra push to your campaign. The social media site is an effective email marketing platform that provides beneficial contributions. Through the social media sites it is possible to send promotional emails to capture the attention of the customers. While it helps maintain a long relationship with loyal customers, it also helps reach out to a larger audience effectively using this marketing strategy without making large investments.
The right execution of an effective email marketing campaign would certainly bring in added benefits. Effective email marketing allows companies to proactively communicate with their existing customers instead of passively waiting for them to return to your Web site, visit your store or office, call you on the phone, etc. With email marketing you can solidify existing relationships, initiate new ones, and convert your one-time visitors, buyers, and members into repeat business and long-term customers.
Go ahead and announce recent developments and new products and services to your prospective customers. Reinforce your sales pipelines, and give your business an email marketing edge.
Also read more on - Lead Scoring,
Posted on October 22nd, 2012, 3:06
Electronic commerce, or e-commerce, has reshaped the way corporate houses as well as small and medium enterprises conduct the day-today business. Enterprises have made use of the capabilities of the Internet and has paved way for businesses to build new methods of providing consumers with products and services in more profitable ways. E-commerce acts as carriers of business and commercial activities over a specific network.
E-commerce solutions though different from the traditional retail store solutions to market a product or service, works in the same format of transferring the ownership rights of goods and services. Further, having entered a digital era, the entire transactions are also electronic format. Today with the enterprises looking out for a wide global network, retail store solutions across the length and breadth of world is an expensive option. Global enterprises thus make use of both e-commerce solutions and physical stores to ensure a profit oriented business.
The e commerce solutions are used by the new age enterprises to create virtual storefronts websites which are teamed up with the physical stores to increase the brand image. Basically e-commerce solutions fall into 3 sectors- business to consumer, busies-to-business and consumer-to-consumer though mainly the B2b and B2C are the most considered ones. Electronic commerce along with the advent of new technological innovations and banking software solutions have opened up avenues for online payment mode which helps both the parties irrespective of this being a B2B or B2C transaction. For the consumers, this has opened avenues of shopping from the comfort zones, with the entire world ready to be explored.
Further, the advent of technological innovations and mobile applications has empowered the consumers with anytime anywhere access to the web stores. The applications from the mobile application development companies, along with other e-commerce solutions have revolutionized the business world. The eCommerce solutions help enterprises in areas of web-based management of inventory, development of web portals for event management and ticketing, creation of online auction engines optimized content generation and a scalable platform for digital content delivery.
The boosting effect on the sales graph of the enterprises which has taken the e-commerce route has made such solutions a part of every organizations marketing strategy. Today, irrespective of the size, enterprises make use of various e-commerce solutions to market their product to a wide global customer base. With a number of distribution channels, e commerce today has reached greater heights. Besides referring to online buying and selling of the product or services it covers any type of business that allows exchange of goods and services between corporations. The banking software solutions help the e commerce market to handle a secure and real-time transfer of funds.
Related Links: advisory services, mobile application development companies