Things To Know Online

December 2012

Posted on December 31st, 2012, 0:19

The 2011 Cost of a Data Breach Reports, a study by the Ponemon Institute have brought to light some important facts regarding data breaches. As per this report, malicious attacks are the most expensive causes of data breaches as it comes to around $222 per record. Moreover, the study also found out that of all the data breaches reported in 2011, 39% were due to negligent employees. This definitely shows that with hackers using the Internet to put their malicious plans into action and with negligent employees being the leading cause of data leakage, there is the need of effective measures to counter it.

The advent of the Internet technology has helped companies and organizations to carry out their business activities at a lightning pace. Though the Internet has been beneficial to businesses on many counts, it has been largely responsible for making companies and organizations vulnerable to both internal and external attacks. However, with Internet becoming an integral part of modern life, the only possible solution to prevent data leakage and data theft is to implement effective data protection measures.

Besides Internet, the influx of new technologies in the business arena such as social media, mobile and cloud technologies have thrown open new ways to leak data. With mobiles being the new web access device, any kind of vulnerabilities, design flaws, or protocol failures in any component of mobile applications, mobile devices and mobile infra components would adversely affect security. So is the case with cloud computing. Though it is cost effective and hassle free, cloud computing eventually means moving the corporate data beyond the four walls of the organization to an internet based environment. Hence, ensuring mobile security and  cloud security is highly important to protect sensitive data from falling into wrong hands.

Unlike European Union’ Data Protection Directive and UK’ Data Protection Act, United States do not have a single data protection law. In such a scenario, companies and organizations have to implement self-regulation in order to deal with the issues of data leakage and data theft. Enterprises need to deploy a  risk management frameworks  comprising of measures such as data classification, data flow analysis, and use of tools like data loss prevention (DLP), information rights management (IRM) so on and so forth. Several service providers are there who can help companies and organizations in deploying comprehensive data protection framework across their information lifecycle. Such a move would help enterprises not only in ensuring compliance with various regulations but also in safeguarding company reputation.

Read more on - application security, Information Risk Management

By Josephmax, in: General

Posted on December 30th, 2012, 23:14

Wikipedia defines Product Lifecycle Management (PLM) as “the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal.” It is a systematic approach to manage the lifecycle of a product being produced in a fragmented and distributed environment by integrating people, data, processes and business systems. It brings together the different stakeholders involved in the development of a product to streamline their activities. The objective of PLM is to develop a product that has an edge over its competitors. Effective PLM helps in reducing the time to market, putting a higher quality product on the market, improving product quality and safety, increasing sales opportunities and reducing errors and waste.

PLM is highly essential in today’s competitive business environment as product development is carried out in a distributed environment. Though it is done to improve the product development process, the fact that the  software product development  is carried out in multiple geographic locations makes PLM a necessity to manage the distributed operations effectively. Here is a look at some of the challenges faced by the distributed teams:

·         Team members not being on the same page with respect to work item priorities

·         Lack of real-time collaboration

·         Lack of visibility of the whole project, forming silos and general misalignment

These challenges become bottlenecks in Agile, where cohesiveness and a shared understanding within the team are imperative. Thus, PLM is a challenging strategy and therefore enterprises must invest in an effective product lifecycle management solution for successful implementation such as an integrated suite of industry-leading application lifecycle management tools and applications for distributed Agile development. These tools enable collaboration by utilizing reports and dashboards that provide real-time visibility throughout the development process. It provides end-to-end traceability between work items, starting from business requirements and extending all the way to final test execution results and release decision support. This visibility helps the distributed teams to identify bottlenecks early and thereby accelerate product development. The following are some of its benefits.

·         Provides a complete traceability matrix and continuous integration framework

·         Facilitates effective communication across distributed teams and provides complete transparency into project health

         monitoring, risk management and progress tracking

·         Enables product owners to align a product to real user needs and adapt the development process accordingly

·         Runs QA and development cycles in parallel to reduce any lag between the two phases

·         Significantly reduces code defects by enforcing excellent coding practices (e.g., writing adequate automated unit tests for          every piece of code)

Thus with an effective PLM solution, enterprises can overcome the challenges of working across a distributed environment. This results in high-quality products while accelerating timelines and reducing development costs by up to 30%.

Related Links: iphone application development, ecommerce solutions

By Josephmax, in: General

Posted on December 27th, 2012, 22:18

Technological innovations  over the years has given  information technology  a strong foothold in the enterprise and plays a major role in the operations. This has  also brought in a total makeover of the marketing function of these enterprises leading to global enterprises. Further, with the growth of e-commerce, most of the enterprises head for a strong web presence demanding marketing function in a  faster format.  E-commerce and Internet has greatly helped enterprises in spreading the news about products and services worldwide without actually crossing the geographical boundaries.

Consumers who are interested in the products are the potential customers or leads for the enterprise.  These leads form the heart and soul of every marketing strategy and the success of marketing is dependent on the efficient  lead management. As defined by Wikipedia, Lead Management refers to “the  general business practice that describes methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing techniques.” The process of  lead management is  designed to facilitate a business's connection  between its outgoing consumer advertising and the responses to that advertising and  can be used for both B2B as well as B2C markets.

Similar to business practices such as marketing, brand development, advertising, and sales,  an effective lead management initiative will help enterprises to  generate new business revenue, increase visibility, and improve the general attitudes of potential clients and the public at large leading to  future business development. In other words, lead management is a critical factor for business profitability through the acquisition of new customers, selling to existing customers as well as  creating a  brand  and  is  considered a precursor to sales management and customer relationship management.

With the help of an  ordered structure this process helps enterprises manage large volumes of business inquiries or  leads. The process thus creates an architecture for organizing data that is distributed across the  sales process and  sales force. However, with the advent of technological enhancements, lead management has become techno-centric with enterprises making use of marketing automation tool for automated lead management systems.

A typical lead management process will include  lead generation by engaging  business through  advertising media  and recipients responding to advertisements, capturing information and filtering the same, distributing leads to marketing personnel and lead nurturing through personal and automated follow-up process before they actually sign u the business sales. Leading service providers offer enterprises marketing automation software  that facilitate lead nurturing through automated campaigns. This builds on the email marketing strategies and takes the marketing to next level thereby  saving the resources while producing greater results. These powerful lead management solutions  enables lead generation through unmatched lead insights from data mining and business intelligence leading to improved performance, optimized cost and increased ROI.

Read more on - lead generation, Marketing Automation

By Josephmax, in: General

Posted on December 25th, 2012, 21:46

With the advent of mobile computing, mobile phone security has become increasingly essential. It is of great relevance as it relates to the safety of personal data stored in Smartphone’s. Today most business users make use of Smartphone’s as communication devices and also as a tool for organizing and planning corporate and private life. Within enterprises, these technologies are leading to significant changes in the manner the data is organized  and hence they are also becoming the source of unwarranted risks. Smartphone’s collect and compile a high percentage of critical data, access to which needs to be controlled so that the user privacy and enterprise intellectual party are secure.                

Every Smartphone alike computing devices are the preferred target for security attacks by the third party intruders. These security attacks exploit the weaknesses that are present in Smartphone’s that can arise from MMS, SMS, GSM and Wi-Fi networks. Moreover, there are also attacks that exploit software vulnerabilities in operating systems as well as the web browser. In addition to that, there are malicious softwares that depend on the ignorance or weak knowledge of an average user. Therefore, various mobile security services are being designed and applied to Smartphone’s along with a standard mobile phone so that corporate and private data stored in mobile handsets are safe. In addition to this, good practices also must be observed at every level, such as design to use, through operating system development, software layers and downloadable apps.
Service providers specializing in risk management frameworks have come up with advanced mobile security solutions. Some of the services include:

  • Mobile Application Security – examines and resolves mobile application security vulnerabilities through penetration testing, reverse engineering, secure code review and API’s security testing.
  • Mobile Application Store Security – provides security assessment for External Apps, Internal Apps, secure code reviews, device OS, harmful pattern verification and many more.
  • Mobile Payment and Banking Security – offers security assessment of mobile payment and banking applications, reverse engineering, secure code review and payment gateways.
  • Enterprise Mobile Data Management Services – helps the end users by providing access control for critical business information and application usage, data storage encryption, mobile content management and fragmentized data authentication.

In this high-tech era, use of mobile phones is no longer just restricted to calls and text messaging. Mobile phone manufacturers and application developers are attracting consumers with game application and downloads, that make mobile devices vulnerable to virus, security attacks and data thefts. To curtail this menace, an effective mobile security solution helps  put an end to malicious third party attacks that can corrupt the device.

Read more 0n - Information Risk Management, identity access management

By Josephmax, in: General

Posted on December 20th, 2012, 20:13

In today's globally-connected world, the ability to effectively leverage distributed teams to deliver great software is a critical capability for most organizations. The pervasiveness of broadband Internet access allows developers to work remotely in small offices and even at home. Through acquisitions and mergers, geographically dispersed teams are continually divided and recombined to form projects based on developer availability and talent. Early  models of software development were usually centralized where every developer working on a project worked in the same place.

Today there are global teams consisting of thousands of users, combined with newer methodologies such as agile development, ensuing in processes that are both geographically dispersed and extremely interactive. As distributed software development teams are becoming more common, many smart organizations have learned through hard experience how to set up, manage and utilize high-performing global delivery teams. Most distributed teams are faced with the challenge of keeping software projects on track and keeping remote developers involved. Consequently there is a large amount of planning and structuring essential for developing the desired software right from the conceptualization stage to the stage of culmination. Organizations that apply DSD usually use iterative approaches when teams are geographically distributed, as against the traditional waterfall or sequential methods, as these become more difficult to use consistently. With DSD organizations also enjoy other benefits like access to potentially lower cost talent, ability to attract highly-specialized and hard-to-find talent, outreach to a larger and more diverse labor pool, etc.

The most important way to keep remote development on track is to keep them included. Every team member needs periodic reassurance that they are important to the project. The more a remote developer feels in the loop, the more likely they are to contribute effectively in new product development. There are many ways to ensure that distant team members are on track while fostering their sense of involvement. Internet-enabled, repository-centric development tools give developers real-time access to up-to-date development assets. However, it is also important to recognize the human side of distributed teams, allowing remote developers to feel involved with team activities and to maintain a sense of importance. By utilizing available tools and keeping alive the spirit of teamwork, distributed development teams can be as successful as the centrally located teams of the past Distributed software development has become omnipresent in modern enterprise environments. New forms of information exchange provide innovative ways for distributed developers to collaborate. By utilizing available tools and keeping alive sound teamwork, distributed software development can be managed effectively and successfully.

Related links:

 mobile application development, agileproduct life cycle management

By Josephmax, in: General

Posted on December 19th, 2012, 3:44

Simply put a "Drip Campaign" refers to the concept of an automated multi-step email campaign. This is kind that companies" sets up way before at hand, pushes go and then observes the results. Each single "Drip" is considered as a single step within a campaign. By nature a drip campaign requires no maintenance the moment it"s underway. This is a reason why this concept is attractive as a modern day online marketing strategy.

Drip campaigns are all about email related communications. According to few marketing experts the process is old school as they consider such a process needs to have a multi-faceted approach. Furthermore, with the emergence of the social media, drip campaigns has the chance to refer virtually to any digital marketing and comprises emails, blogging, tweets, newsletters, and posts. Few steps that help in mastering a drip campaign are:

  • Selecting and Email campaign provider
  • Considering the personas
  • To decide what is to be published
  • To decide how often the content should be published
  • Creating an exclusive newsletter template
  • Uploading the contacts and expand the list
  • Send the first newsletter
  • Reviewing the status and adjusting accordingly

have been an effective medium to build associations with prospects and educate them about any service or product. Companies specializing in B2B marketing automation tools have come up with drip campaign workflow modules that helps companies to set up a multi-stage, customized, drip marketing campaigns. The module delivers personalized messages to the prospects; even they are in one email flow. Furthermore, a company can initiate and operate their own drip campaigns depending on the range of triggers.

Using this workflow module a campaign can be started when a browser visits the product page, when a prospect reaches a certain score in the lead scoring model or when the visitor"s requests for certain input. Personalized email depending on the prospects interest is much more effective than just sending a generic mail to a list of individuals who visited the website. The modules help in the following ways:

  • Helps to generate relationships with prospects
  • Offers a suite of personalized, targeted interaction significant to prospects
  • Lessen the time spent by sales team to educate the prospects
  • Convert the prospects

Today service providers of B2B marketing automation tools helps you to initiate drip campaigns that are based on explicit and implicit conditions. The company monitors a prospect"s website behavior and clicks and initiates the campaign based on the same. The communication can be taken ahead depending on actions if the prospect sends an email, spends more than a minute and so on.

Read more on - Lead Management, Marketing Automation software

By Josephmax, in: General

Posted on December 10th, 2012, 21:36

Drip campaigns aid B2B marketers to identify where recipients are in the sales cycle, and place them in different stages of lead nurturing. Drip campaigning is an effective way to keep in touch with prospects as well.

In advanced drip email marketing marketers can send customized or personalized targeted email messages to their prospects. Marketing automation tools help to execute email drip campaigns based on a trigger. For example, a drip campaign could be initiated when a visitor fills out a form on the website or, when the prospect reaches a particular lead score or, when the visitor opts to obtain specified information. The marketing email manager may also initiate a drip campaign by targeting a particular list of prospects. Here are some of the different ways marketers can benefit from marketing automation tools.

  • Whenever a prospect’s clicks any link in the marketing website, marketing automation tools helps to track website behaviour so that a campaign is initiated based on the prospect's intent and interest implicitly.

  • Marketers can also use the tool to initiate a campaign when the visitor explicitly requests particular information. This enables prospect segmentation and provides prospective buyers with information which is relevant to them within their buying stage (early to sales ready).
  • At any point in time it is essential to know how many prospects are present in each stage of the drip campaign, and whether prospects have reached the conversion stage and are "sales-ready".
  • The automation solution can help marketers monitor the effectiveness of individual steps in the campaign process.
  • They can easily evaluate the effectiveness of the campaign and determine where to make relevant changes to improve effectiveness.
  • Marketers can track engagements on the client website as well. They can then convert offline engagements to online engagements.

  • It becomes easy to monitor & measure the intent of every engagement on the website based on the browsing patterns visitors display. Marketers can also score and compartmentalize prospects based on their intent levels.

  • It is easy to nurture prospects based on the various intent buckets/compartments they fall into. It is possible to create templates for each engagement and define rules and the process flow for every interaction with the engaged lead.

Based on metrics, marketers can nurture the engagement using both written and verbal interactions. Marketing automation tools can be effectively used for lead nurturing and lead management.

Learn more on -
lead generation, Drip Marketing
By Josephmax, in: General

Posted on December 6th, 2012, 20:43

Within the framework of identity and access management, privilege is generally understood as controlling users who have high levels of authorization to access and control over corporate IT systems, information assets and applications. Inadequate control over privileged user accounts is a common source of risk, both from security and  compliance perspective. Despite the business world’s fascination with external threats, breaches from insiders are becoming increasingly common.

Banks, insurance companies, and other institutions are faced with the monumental task of managing authorization to mission-critical systems. These organizations have large numbers of internal and external users accessing an increasing number of applications, with each user requiring a different level of security and control requirements.  Although Privileged accounts and passwords are extremely powerful; allowing a privileged user to log on anonymously and have complete control of the target system with full access to all of the information on that system, is a vulnerability that could potentially cause tremendous financial losses and damage to the reputation. For enterprises, this potential insider threat is especially difficult to manage, while mismanagement of privileged identities can impose a great risk to organizations.

To improve business security, compliance and productivity, privilege authorization policies need to be redesigned and user permissions should be more efficiently managed. It is imperative for organizations to closely examine how powerful privileged accounts are being monitored and controlled, to better protect highly sensitive information, against internal and external threats in any environment. With an effective privileged identity management framework, there is total accountability for insiders, ability to audit and respond to suspicious activities, prevent recurrence of such incidence, while focusing  on secure application development. Privileged Identity Management solution helps in mitigating all these challenges deeper by focusing on the privileged user environment within an organization.

Partnering with a good solution provider can empower IT to eliminate the risk of intentional, accidental and indirect misuse of privileges on desktops and servers, with globally proven solutions. These solutions increase security and compliance without impacting productivity. Privileged Identity Management solutions ensure the secure management, automatic change and monitoring of all activities related to privileged user accounts. It provides complete control to organizations in setting the right policies in place, thereby ensuring proper monitoring and management of privileged accounts and privileged activities.

Companies can better secure privileged accounts and identities by implementing proven processes, procedures and technologies to ensure adherence to the security policies that are in place.

Read more on - opensource security, Information Risk Management
By Josephmax, in: General

Posted on December 3rd, 2012, 23:58


In B2B marketing, demand generation is increasingly complex and requires precise measurements to fine-tune and scale your marketing processes. You can operate manually on a very small scale, but any lead generation campaign spread over time involving a large number of prospects and multiple touch points will require a reliable marketing automation solution.

Before you select and implement a marketing automation solution, make sure you have completed the following items.

1. A documented process for the entire sales cycle that includes the sales organization is required. This includes how leads flow back and forth between sales and marketing and how loops will be closed. Formalize an agreement with sales about the metrics you’ll collect and use to measure success. Also, an agreement with sales about what constitutes an MQL, an SQL, and an SAL will be required.

2. Agreements with sales about scoring algorithms for each of those three funnel states, including how you’ll determine prospect intent based on website visits and other touch points needs to be devised. An understanding about when and how you want to nurture leads will ensure a very clear picture of your marketing automation requirements, which in turn will help you to choose the best solution.

3. Most companies will be replacing or supplementing existing computerized tools. (Many will likely be spreadsheets.) You may, for example, need to integrate with a CRM system or a web log file analysis tool. You’ll need to create target system architecture as well. So, get help from your vendors (existing and future) as well as from knowledgeable people in your company. The latter category will likely be systems-savvy marketing folks or marketing-savvy IT folks (if that organization exists in your company).

4. You need to determine what kind of help you’ll need and who will fill those roles. This will likely be a combination of internal and external resources. The latter category may include vendors, consultants and short-term contract expertise. You’ll need technical assistance as well as process and data experts. If you can find that combination in a single person, that’s optimal. If not, assemble an appropriate team and make accountabilities clear. A project manager is a single person who needs to be accountable for planning and executing the implementation.

5. Inventory Your Digital Assets - These questions need positive answers before you start:

  • Is your website ready?
  • Has it been optimized for search engines (SEO)?
  • Do you have appropriate CTAs in the correct locations?
  • Is your marketing content ready? Do you have enough of it? Is the quality good?

A robust marketing automation system can add the desired number of leads to your marketing funnel. A good lead scoring model can be added to score leads tracked through this system.

Read more on - Lead Nurturing

By Josephmax, in: General