Things To Know Online

April 2013

Posted on April 5th, 2013, 3:17

With the attacks on mobile devices rising, enterprises must cautiously estimate the potential risks and advantages of resorting to a mobile platform. Each mobile operating system is set up for a selected group of audience, i.e. corporate users or consumers. The platforms designed for consumers are operational and security trade-offs to attain usability and simplicity, whilst the ones designed for corporate users offer lesser risk to an enterpriseís environment when incorporated owing to the inherent security controls embedded in the systems.

Mobile Application security

The highly expanding mobile device market and their open programming platforms provide corporations with essential scopes to communicate with the consumers and clients. These features assist creative innovations that are not possible through the conventional PC application. However, the size and computing power restrictions have compelled organizations to redesign their internet presence and offer mobile users with a browsing experience like that of a PC.  As the developers continue to redesign the websites and come up with mobile applications, they are required to consider the probable mobile security risks, data thefts and mitigate them.

Companies specializing in risk management frameworks have come up with advanced mobile security services that help to secure the mobile applications, App stores, payment service products, mobile devices and USSD apps. The services they offer include:

Mobile Application Security -   Investigates and remedies vulnerabilities in the mobile application by penetration testing, reverse engineering secure code review and security testing.

Mobile Application Store Security - Evaluates internal Apps, external Apps, malicious patterns verifications, secure code review, device OS and dependant Telcoís componentís security assessment.

Mobile Payment and Banking Security - Used for evaluation of mobile payment and banking applications, reverse engineering, secure code review, payment gateways and application API/interfacesí security assessment.

USSD/DSTK Application Security - Evaluates USSD Gateways, USSD/DSTK Applications, USSD Application Server Frameworks, USSD log analysis, secure code review, USSD based payment applicationís PCI-DSS and payment forumís compliance pre-audit.

Enterprise Mobile Data Management Services - Assists end users in enterprise data fragmentation i.e. access control for business application usage and crucial business data, data storage encryption, mobile content management and verification of fragmented data.

Mobile Device Security - The service provider conducts a mobile device security configuration review (anti-virus, secure access control, browser and applicationís security and security managerís customized security settings) and prepares customized device security regulations along with user awareness programs. It also conducts security evaluation of the mobile platform and OS (iOS, Android, Blackberry, Symbian, and J2ME)

Today mobile security service providers with their design methodology for mobile applications and expertise in cryptography not only allow the end users to secure data storage and implement protocols but also minimize the software re-engineering and compliance expenses.

Read more on - Information Risk Management, identity access management

By Josephmax, in: General

Posted on April 3rd, 2013, 0:49

Today financial software services have become an integral aspect of any business functioning on small, medium or large scale companies. Regardless of the business size, such software solutions are able to extend the much needed solutions for the employers that allow them to carry forward their business seamlessly. One of the best aspects of installing a financial software solution from the point of view of owner is that they are able to spend their valuable time on other essential things than doing the cumbersome job of managing accounts and finances.

Owing to the several benefits that enterprises attain by installing these solutions they are getting well known amidst business owners. Apart from assisting enterprises to cater to complex finance and accounting tasks within few minutes, financial software services also help the proprietor to have their work simplified and focused. Advanced financial and accounting software solution also offer a comprehensive set of solutions such as cash flow and VAT returns, management of budgets, consumers and suppliers, control and stock management, sales and order processing and foreign trading apart from managing the regular accounting tasks.

If you company has been struggling to manage these concerns more effectively, then it is essential to resort advanced financial software solutions. Today the market is filled with enterprise software solutions service providers specializing in financial software services at a reasonable price range. Whether it is about designing a mobile banking application, setting up an online fraud detection platform or re-designing a load processing system from the cloud, expert service providers executes the most stringent security standards and makes sure that all the products comply with the latest compliance regulations. The services offered include:



∑         Loan origination and processing systems

∑         Anti-fraud and anti-money laundering software

∑         Risk management and regulatory compliance

∑         Integration with credit bureaus

∑         ATM / POS / kiosk integration

∑         Online and mobile banking platforms

∑         Client portals for self-service apps


Financial services

∑         Trading, settlement and order management platforms

∑         Analytics and business intelligence tools

∑         Pricing and confirmation engines

∑         FIX/FPML exchange solutions

∑         Online trading and technical analysis platforms



∑         Rating and underwriting software

∑         Fraud prevention solutions

∑         Claim management systems

Financial software service providers with their in-depth knowledge of corporate, retail, and investment banking, works on all stages of the product engineering  lifecycle to build front office solutions that enhance the consumer experience, middle office solutions that manage high volumes of complex data, and back office solutions that optimize business processes.

Related links:  
product engineering services , product r&d services

By Josephmax, in: General

Posted on April 1st, 2013, 22:43

When it comes to B2B lead generation, most brands today are finding out new ways to scale personal attention. The great promise offered by marketing automation solutions today has enabled brands to trigger messages depending on a visitorís plan of action on the website. Ideally, done by sending messages when they are most significant, than spam. The promise of marketing automation software has contributed to it by offering the quickest growth of any CRM-related segment in the past five years according to a Forrester Research. However, despite its rapid growth marketing automation is still on its way to achieve higher prominence.

Back in the year 2011, in a Genius survey, more than 50 percent of the respondents revealed that they had not realized their investment in marketing automation. Going by its name, it still stays a robotic function, only reflecting a fraction of the consumerís interest and preferences. However, if marketing automation software or tools are to be productive use, then they need to offer value to consumers, fulfill their needs and support marketing strategies.

It has been observed that marketing automation does not add to the email list. Every year there is a natural decay that takes place in marketing email lists it minimizes the efficiency of the email marketing as an influence. In B2B marketing on an average after a year, listen have only shown to retain 75 percent of their members owing to the turnover at companies and other factors. Marketing lists have a tendency to expire at a rate of 25 percent a year. Furthermore, any email tool that is dependent too heavily on the list quality is restricted by its own overturn.

Also marketing automation does not take priority inbox or any other filters into consideration. The email recipients have more tools than before in order to filter out unwanted communications. The auto-filters and priority inboxes sift out the marketing emails and then push them out of immediate preview. Therefore, the deliverability statistics might not change, but the emails indeed get skipped.

Today companies specializing in lead generation solution offer enterprises with a powerful and simple to use marketing automation platform to manage the leads database. When you want to consolidate all the leads from various sources the solution makes it easy for you to view all types of leads coming in to the website, marketing campaign from email campaigns, fills, social media and even the offline leads in a single dashboard.

Furthermore, the marketing automation platform offers actionable intelligence with which users can have access to the entire lead data, from company details to the decision maker contact data. Simultaneously, the company level intelligence and buying intent makes it even easier to act upon the sales leads. Advanced marketing automation solutions offer seamless integration with the sales CRM system resulting in a streamlined transition of leads from marketing to sales.

Read more on - Lead Management System, marketing funnel

By Josephmax, in: General