Things To Know Online

March 8th, 2016

Posted on March 8th, 2016, 5:03

A basic guide to selecting the most important keyword for your niche…

First and foremost, we must understand the most important concept and the best practice in SEO.

Optimize one web page for only one keyword on your website.

Sure, a web page can be optimized to target more than one keywords.  However, only one keyword will be given the prime position in terms of SEO in its URL, title tag, header tag aka h1, and description meta tag.

The most-valuable keyword for your web page is called, “primary keyword”. And, others keywords being used on the page are known as the, “secondary keywords”.

For example, I am an SEO and live in Tucson, AZ so my primary keyword for my service page is “Tucson SEO”. Similarly, since I offer web design service too, the page for it is optimized for “Tucson Web Design”. So, if you are a dentist, attorney, real estate agent, or sell a product like used cars or trucks, your primary keyword will be the name of the city in which your business is located followed by your niche, i.e. a dentist who has her practice in Tucson should optimize her home or services page with her primary keyword of Tucson Dentist.

Now I will discuss how you may optimally map your primary keyword to your website…

1. Optimizing a one-page website

If your website content is published only on your home page, which presents your offer and prompts users to take an action then the keyword mapping will be simple:

  • Select your primary keyword to optimize the home page of your site.  

  • Choose 1-2 additional keywords as secondary keywords for your home page.

  • Select any remaining keywords to additional pages such as the About page or Services page.

Example of A Single Page Web Site:

Home page primary keyword:  “Tucson SEO”

Home page secondary keyword:  “Expert Search Engine Optimization”, “Tucson SEO Services”

Keyword for About page:  “Tucson SEO Company”

2) Optimizing a one-page website with a blog

Websites with a blog have additional advantages of leveraging keywords.  The most important one is the opportunity of targeting multiple long-tail keywords that can help you target highly qualified traffic.

Your keyword mapping strategy should look something like the following:

  • The home page and About page should be the same as discussed in #1.

  • For each blog page, select secondary keywords to optimize.

The same rule will apply to your blog pages also, you may focus on just one primary keyword or include additional secondary keywords.

The more the blog posts, the more the opportunity to optimize for hundreds of keywords and their  variations!

3) Optimize a multi-page website

A multi-page website the opportunity to divide your keyword mapping strategy differently, and effectively.

A multi-page business website means that there are multiple products or services.  This may also mean that there are multiple target consumer segments.

Make your web pages effective by clearly targeting each customer segment with all of your content.  

Your keyword mapping strategy should look something like:

  • Home Page:  Select your primary KW your business offering here. Create separate landing pages for each additional service or product that you offer then select the most high-value KW that focuses specifically on that consumer segment.

  • If you have blog: Use same method as described in #2.

Know this optimal keyword- mapping strategy will help you impact both search engines and your target market most effectively.  

By Josephmax, in: General

Posted on March 8th, 2016, 5:00

There is a huge difference in the ROI when you hire a professional web design and development company in Tucson, AZ who has deep insight of your niche than just any web design company. Today, many auto dealers already have websites but  only some have sites that look clean with the responsive or adaptive technology.  

There are also many auto dealers out there who have websites that appear as if they have been designed back in the 90s! I am certain you will agree that as much as it is important to have a clean and professional  physical appearance of your dealership, it is equally important to have a very clean and professional presence online.

Usually, a clean web design can be developed  by simply reviewing your website thoroughly while making a comprehensive list of items that should be removed. The up-to-date appeal is usually linked directly with the simplified user experience – UX. User friendly clean designs with user friendly simple navigation offer the best UX. Unfortunately, most auto dealership websites today seem to suffer from  claustrophobic and cluttered layouts.

How Much White Space to Leave on Your Web Pages?

CSS and html5 experts can deliver clean web design which can offer well organized site without the elements stuffed to the lip with content.  Rather, modern website themes offer plenty of precisely planned white space between various elements.  Have you ever heard of a website being  referred to as "elegant"?  Well, an elegant website-look is often achieved using the said standard.

It is critical that you develop your dealership website precisely to serve its visitors – your potential auto buyers. The potential car buyers visiting and browsing auto dealer sites have specific expectations as far as finding  certain aspects of the site in certain spots. And, if the website is too unusual, the visitors can become confused thus exit.

The key to success for your auto dealership website is to be on top of the latest trends in web design and UX. However, it is also important to keep an eye on what has worked before and what will work always. As challenging to identify as it may sound, it is imperative to stay ahead of the game in auto sales on the World Wide Web.

Become Mobile Friendly and Thrive!

Lastly, but most importantly, if your site is offering small sized text, smaller links, and a cluttered layout, you are risking a lot of traffic and potential sales. Another very simple way to tell if your site is not mobile friendly is to visit it through your smart phone’s browser and see if you have to scroll horizontally in order to fully view the contents of your page.  And, if you find that to be the case then it is time you contact us, an expert Tucson Web Design company for auto dealerships. Tell us when you call us that  you need a Responsive Web Design for your auto dealership. Because,  responsive web design is the technology that causes a web page to fit various screens regardless of their sizes in order to offer the user the best  optimized content viewing experience.

By Josephmax, in: General