Posted on July 14th, 2011, 3:42
enterprises are still undecided if their current email campaign can
beat the recessionary mood of the economy, so do they actually need to
worry? Does it make sense to invest in email marketing anymore?
According to Forresterís Marketing forecast online survey conducted in
2009, ďemail marketing and spending is expected to actually balloon to
$2 billion by 2014Ē. This means that even in a relatively weak economy
businesses are looking at email marketing to offer them higher levels of
cost effectiveness and efficiency to derive greater numbers as far as
reaching customers are concerned, thus ensuring better ROI. Apart from
helping your business with qualified leads to building customer
relationships, email marketing application can ensure that your product
slowly but steadily remains in the minds of your customer, thatís is why
email marketing continues to be held in high esteem among marketers. |
Tips to optimize your email campaign
But can email campaigns tide over bad economic times giving B2B enterprises results they need to survive? Itís pretty simple actually you need to simply ensure that your email marketing software if not actually recession-proof is at least recession- ready! So if you are wondering whether your email marketing automation tools is doing enough to ensure greater returns for you, you need to first check if your software is performing all the functions properly? Hereís how your email marketing automation could be optimized with some easy tips.
It cannot be emphasized enough that the right implementation of your email campaign could bring in added benefits, so go ahead and announce recent developments and new products and services to your prospective customers. Reinforce your business relationships, and give your business the email marketing edge it deserves!
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