Things To Know Online

August 2011


Posted on August 26th, 2011, 0:03

ITSM or Information Technology Service Management helps companies make processes more efficient and effective. ITSM extends into additional areas like processes and implementation to provide value added functionality. ITSM has evolved to facilitate and optimize assessment, planning, and implementation of ITIL best practices.

ITSM Implementation

Ideally, an ITSM Implementation includes
  1. Deciding on the existing IT infrastructure, processes and services.
  2. Determining the future state of IT and services that need to be developed and provided.
  3. Planning how to get to the preferred state from the present state.


Objective
The main objective of ITSM is to meet the IT needs of the overall organization in the pursuit and protection of goals. The business needs to be able to rely on IT to develop and acquire the required services and these services must continue to meet those requirements. This could include confidentiality, integrity, availability, performance and so on.

The Strategy
Going through ITIL, it is obvious that there are various stages that are inter-connected which affect the overall operations. Through the design and transition, there are two phases, the service strategy phase and the service operation phases that are of significance to IT managers.
  1. The service strategy phase creates a total strategy for information and communications technology services and ITSM. This phase concentrates on the detection of market prospects. The organizations can therefore develop services to meet a requirement on the part of internal or external customers.
  2. The service operation phase is where the rubber meets the road in the IT and communications technology business. It concentrates on the actions that are necessary to assist customers' services, and sustain their functionality.


Ensuring the Strategies Work Well for the Service Desk
By using any of the following service operation activities IT and communications technology managers can ensure the strategies are tied to the service desk

Deployment: This approach deploys services into the environment in a way that existing services and all new services work successfully. This way enables service desk managers to better understand the environment, and deploy services at the right time.

Contract portfolio: The contract portfolio lists all external and internal contracts along with their related responsibilities. Contracts under consideration need to be evaluated to ensure continued levels of agreed service.

Managing demand: When business patterns change, managing demand of IT resources become critical to ensure the continual level of agreed service is met. These activities help make certain that value is delivered throughout the service's lifecycle.

The service desk can prepare to support these service operation activities by defining a service desk organizational structure that aligns with the business strategy; and by identifying local business experts are critical to keeping abreast of changing business patterns. As IT efficiency is directly linked to business efficiency, it is essential for service providers to offer fast and efficient solutions and product support services for ITSM.

Read more On:  Outsourced Software Development , Product engineering services







By Josephmax, in: General

Posted on August 25th, 2011, 3:53


Lead nurturing is a process by which leads are tracked and developed into sales opportunities. It is a concept that has become enormously popular today. Until recently, the marketing team passed leads on to the sales teams irrespective of their readiness, and neither of the two teams made a productive effort to covert the leads into a sale. For the growth of any business, it is imperative for the sales and marketing teams to work together. This has lead to a fairly new business concept known as lead nurturing.


As the name suggests, lead nurturing is the practice of nurturing or developing unprocessed leads until they become sales ready. To make lead nurturing a successful reality, a collaborative effort between the sales and marketing teams is required. Lead nurturing is all about having reliable and significant communication with potential customers regardless of their timing to buy. It is not about calling a prospect every few months to find out if he is ready to buy yet, but about building solid relationships with the right people and then tracking their development into sales opportunities.


Lead nurturing can ensure maximum sales success when marketers categorize the leads based on their sales readiness. The sales team can make tremendous progress when they have a hot lead to follow up on. If a lead is not easily convertible it is then passed back to the marketing team to be nurtured.


How to Make Lead Nurturing a Success


In the B2B marketing world, lead nurturing software has the utmost significance. To make it a success and achieve the desired results, keep in mind the following practices:


1. Prospective customer’s interest – One needs to be aware of a potential customer’s likes and dislikes and pursue a lead accordingly, especially when developing nurturing campaigns.


2. Timing - This is an essential aspect in the lead nurturing process. It is extremely vital to strike the right balance between over and under interaction. It is best to know a prospect‘s time of preference to be contacted.


3. Significant interaction - All communication with prospects should be meaningful and have some significance. Adopting a different storyline during different stages of the buying cycle helps in achieving better results.


4. Customer specific content - As each prospect is unique, it is never a good idea to send generic content. Instead develop content that is customer specific or that matches the role or industry of prospects.


5. Concise emails – All email content developed should be brief and to the point. It must focus on one topic and must necessarily include one call to action.


Lead nurturing can help you deepen your relationships with prospects over time and progress seamlessly from one interaction to the next. Thinking from the perspective of a potential customer aids in carrying out the lead nurturing process. Marketers can attain better results by coupling this with lead nurturing best practices.




Know More: Lead Generation


By Josephmax, in: General

Posted on August 19th, 2011, 4:59

Lead generation is a highly critical activity in any sales/marketing organization. Today, many innovative methods are used to generate leads; of which, emails have gained more momentum recently. Email signatures that accompany corporate emails can also be used as a powerful lead scoring


Email signatures have long been used to provide useful information about the mail sender and also about his/her company. Most corporate email signatures today provide details such as contact information, taglines and quotes, company website links and social media identities of the mail sender. In fact, some email signatures now even contain links to special offers or event announcements that the mail sender intends to promote and share.

  1. But how does an email sender assess if and how this information is being used by the mail receiver?

  2. How do people know if the mail receiver has clicked on their company website or a targeted link to a landing page present in the signature?

  3. And most importantly, how do people track the behavior of the person who has clicked on the link and landed on their website?



The innovative, next-gen email signature templates which are now being propagated in the lead generation arena elevate email signatures from just being information sharing mechanisms to powerful lead generation tools. Instead of having a static image as a signature template, they facilitate the use of multiple individually clickable links in an eye catching template format.


Email signature templates can be effectively measured and quantified at any point in time. As part of the lead generation effort:

  • Companies will be able to identify and analyze the number of prospects or customers who have shown interest in a particular offer, service or product.

  • Companies will be able to act proactively by offering them the right business proposition.

  • The lead nurturing programs can be effectively focused or personalized to suit the prospect’s exact intent.


Going by the immense benefit these templates can provide to sales and marketing companies, it is highly recommended to use them for easy and trouble free lead generation and to conduct an efficient lead management system.


Know more - marketing automation, marketing automation solution

By Josephmax, in: General

Posted on August 16th, 2011, 21:49


“Cloud computing” is the new industry buzz word, and everyone is talking about it. But what is it? It has changed the way businesses develop and deliver software. Companies are investing billions of dollars to leverage the potential of cloud computing. Gartner named cloud computing as the second most important technology focus area for IT users in 2010.

What Is Cloud Computing?

Cloud computing utilizes the Internet to allow users to access dynamically scalable and often visualized resources and technology-enabled services. These advisory services can be business processes like CRM, ERP, market lead generation, supply chain management, etc., or technical services that include software development and infrastructure services.

With traditional forms of business applications, by contrast, you needed a variety of hardware, software and a whole team of experts to install, configure, test, run, secure and update them.

The SaaS Scenario in the Cloud

Cloud computing can be launched either as a platform service or as a framework for developing powerful rich internet applications. The development of cloud computing is not possible without software as a service, or SaaS, the most mature and widely used “flavor” of cloud computing. SaaS launches software in the cloud to be used as a service later. Today more and more businesses are adopting SaaS as an effective and affordable alternative to the traditional model of packaged software due to its high flexibility, proven support services, enhanced scalability and configurability, reduced customer maintenance and reduced cost due to its multi-tenant architecture.

SaaS delivers applications over the internet as a service, wherein instead of installing and maintaining software on your system you access it over the Internet. The service provider manages the application, its availability and security. Not one but thousands of users can have access to the application at the same time using multi-tenant architecture thus proven saas applications.

Features of Software as a Service

If you need to manage and store information centrally, have users spread across different locations, need real time updates and need to manage costs, web hosted applications are for you. The advantages of using SaaS as a cloud computing model are:


1. Online Access – SaaS is a network based application wherein the users don’t need to install any software on their local systems. Access is gained via a web browser, so all you need is an internet connection. This network hosting provides access not only to the application but also to additional services provided by the vendor.

2.Centralized Management – Applications launched in the cloud behave as if they were locally installed. As SaaS is an online application, control, monitoring and updating can be done from a single location. The businesses that maintain the application will never need to manually make changes to the local device but would instead provide improvement to the online application.

3.Cost – Software systems hosted on the web by developers to be used by the customer or employees globally are provided via a web subscription system. Businesses often use a monthly or quarterly pay-as-you-go schedule for use their Saas application development. This allows them to save money and even out their cash flow.

4.Communication – With SaaS, you can also use powerful online communication features like instant messaging and VOIP voice calls.

5.Ease of Access – As the applications are available on the web, they can be accessed by anyone from anywhere across the globe.

6.No Changes in the Network – Any updating of the application online does not affect the local network.

The popularity of cloud computing is on the rise, and there are a host of companies offering this service. If you are looking for a service provider, dig deeper to find out what you are being offered as a service and how well the solution being offered meets the needs of your organization and users, both from a feature-functionality as well as a total cost of ownership point of view.

Know more - Mobile application development,


By Josephmax, in: General

Posted on August 12th, 2011, 3:44

It is a widely known fact that businesses try to employ diverse and innovative methods in marketing. The Internet has provided a promising platform for B2B lead scoring companies to reach out to larger audiences. And these companies leave no stone unturned to carve a niche for themselves in the market. However, not all companies succeed in this effort. Due to time-consuming procedures and inefficient strategies, marketing efforts often fail.


One of the most important goals of marketing campaigns is identifying potential customers. And this is also the most formidable challenge that businesses face. Lead Generation can be quite intimidating, if businesses are not equipped with the right tools. Several marketing automation solutions have therefore been introduced with the aim to help sales and marketing teams understand buying patterns of customers, and market demands. These solutions also pave the way for successful lead generation.


Tips for Lead Generation

  • Studying Existing Customers & Competitors To initiate an effective lead generation campaign it is a prerequisite to understand the needs of your prospective leads. Obtaining feedback from customers, who have used the product/service before, can help in this regard.


Online polls, surveys, focus groups, and reviews are other means of understanding prospects’ needs. Reviews provide a healthy picture of what competitors have to offer, and this helps in comparing and assessing products/services. Focus groups are existing customers who can provide positive feedback regarding the resolving capabilities of the product offered.

  • Creating an Effective Campaign – Once the target audience has been identified, the business website can be used to communicate with them. A clear perspective of the product offered, its benefits, etc has to be provided. Businesses can leverage online opportunities such as blogs and article sites, which have been identified as two most popular ways to communicate with prospective leads. Sharing success stories and case studies are two other effective lead generation

    techniques. Prospects can also be nurtured with informative email messages and newsletters.
    • Thought Leadership Strategies – Lead generation efforts receive a tremendous boost when opinions of industry experts are offered to prospects. This can effectively arouse curiosity and attract the attention of customers.

    • Relevant Query Forms – It is important to ensure that the website contains relevant forms for enquiry. These forms should be easy to fill and should not have too many questions. Lengthy forms are time-consuming and can put-off prospects.

    • Lead Nurturing Strategies - Once leads have been generated successfully, lead nurturing programs have to be initiated. This would involve sending out relevant, interesting information, whitepapers, case studies etc, to keep prospects engaged. This can ensure that a credible relationship is built with the prospects.


    Lead generation is the gateway to a successful sales endeavor. A careful effort to build a loyal relationship with prospects can always ensure long-term benefits.


    Know more -
    lead management

By Josephmax, in: General

Posted on August 10th, 2011, 3:17

Software development is a process of evaluation and management of user requests and requirements, control of project specifications and scope, and leadership and coordination of the development team. Distributed software development refers to the development of solutions based upon distributed cooperating processes. It has become pervasive in modern enterprise environments. To support collaboration, a software configuration management (SCM) it is necessary for a system to feature a common, consistent repository, be tolerant to network outages, and support heterogeneous environments with minimal administrative overhead.

In order to be effective, some techniques require buy-in and active participation by every team member. In other cases, planning and oversight on behalf of team leaders produce the best results.

-  Communication
Distributed software developers need to stay in constant contact despite their geographical distribution. Emails and conference calls are the most important ways that are used regularly. These days, however, a networked team has new choices like threaded discussions, instant messaging, web conferencing, or blogging to stay in touch.

Threaded Discussion

Threaded discussion tools debates on specific issues and save the dialog for later use. It is one of the many tools that facilitate discussions that allow multiple developers to communicate on any topic. It allows some tools to link discussions to specific projects tasks or any other development assets.

Instant Messaging

Many IM tools can save dialogs for later review. It is valuable for asking a quick question or holding an informal chat. Teams should consider an IM tool that can be deployed on the corporate intranet to avoid privacy concerns of IM messages traversing public networks.


Blogging

Blogs characteristically contain short messages that follow a chronological order. Like IM, blogging is beginning to find its way into the corporate setting. Team members can use blogging to publish their progress, and the Web interface makes it easy for everyone to see each other’s notes.

Web conferencing

Web conferencing is usually used for group presentations, interactive planning and review, and unstructured brainstorming sessions. Depending on the software, Web conferencing products may include collaboration features such as white boarding, file sharing, instant messaging, and cooperative editing.

Depending on bandwidth availability, teams may also want to consider emerging technologies such as voice-over-IP and even video-over-IP. Anything that promotes successful team communication should be considered.

-  Communal Repositories
These days there is a wide array of software management tools that are internet enabled. These tools make it increasingly viable for all team members to share common repositories when combined with better availability of reliable bandwidth. Distributed software developers are provided with up-to-date information with shared repositories. For key development processes there are internet-enabled, repository- centric tools that are available like,
product lifecycle management requirements management, source code management, change management, project management, and test management. Internet-enabled tools help to manage processes and provide integrated collaborative features like threaded discussions and peer to peer messaging.

  • Involving Remote Developers
    By keeping remote developers included, it can be ensured that every team member is assured that they are important to the project. A remote developer is likely to contribute effectively when they are in the loop. The various ways to ensure that a distant team member is on track, some of them are:

Show-and-Tell: Effective software development management includes periodic demonstrations of their work via online presentations. Participation allows distant developers to showcase their work and demonstrate their expertise.

•  Reviews: To keep remote developers from feeling singled out it is important that they should participate in reviews of other team members. One approach is to perform code walkthroughs in which the author drives the presentation, and by doing this each team member’s responsibilities and sense of equality is rotated.

•  On-Site Visits: Most remote developers appreciate having occasional team meetings at their locale. Though digital collaboration and information sharing is helpful, it cannot replace the interaction and camaraderie of occasional face-to-face meetings.

Distributed development teams are fast becoming the norm for today’s software projects. New forms of information exchange provide innovative ways for distributed developers to collaborate. Internet-enabled, repository-centric development tools give developers real-time access to up-to-date development assets. Recognizing the human side of distributed teams is important as it allows remote developers to feel important with team activities. By utilizing available tools and keeping alive the spirit of teamwork, distributed software development can be managed effectively.

Know more – Best product development companies , Mobile application development

By Josephmax, in: General

Posted on August 8th, 2011, 0:14


IT services are the backbone of any business. Based on the various IT applications, programs and infrastructure it has become easier to manage complex tasks without any concerns. It is because of these IT services that your business is able to deliver outstanding performances and gain optimally. However if caution is not taken to administer the services in a systematic manner your entire setup can weaken and crumble to dust.

It is a worthwhile option to select end-to-end hosted managed services that takes the responsibility of your enterprise’s application management and administrative roles, and guarantees you of continual developments with a completely secure IT infrastructure. Ideal managed services should have the qualities to fulfill all the requirements of the ITIL framework. Managed services include a structured process of planning, collaborating, tracking and reporting on the intent of service levels. There should be continuous evaluation of service levels.

Managed services also have to establish high levels of incident management by investigating and analyzing the incidents and providing remediation steps to help your business restore its activities promptly without much delay. The IT environment is on a constant roll with new implementations and techniques. It can be quite a strain to manage and incorporate new and upgraded applications in your existing environment without creating a stir. However this feat can be accomplished with managed services as it takes care of this process smoothly with minimal disturbance.

Any new hardware or software has to be analyzed, designed, created and tested thoroughly before it is applied to determine its quality and capability of achieving the set goals. Managed services assist you in this entire process providing you unconditional support. Once a component is put in use its performance is monitored as per the varying demands and its capability to manage additional load. It keeps you updated with its reports and provides tips on pursuing the ideal strategies for optimization of resources.

Managed services impart valuable IT customer service education by instructing you regarding the functionality of the applications, guiding and mentoring you wisely with the administration, installation, customization, configuration, support and maintenance functions. The purpose of managed services is to enable the normal functions of a business without any halts or interruptions. Delayed responses that cripple your business and produce negative results are no longer a nagging concern as it can be replaced by accountable and instantaneous services with the help of customer service solutions and  managed services.

Learn more about :- customer service experience  
By Josephmax, in: General

Posted on August 5th, 2011, 5:00


Creating loyal customers is the lifeblood of your business. It used to be that product and price made the difference. But in a world of relentless competition and product similarity, customer service is now the proven differentiator.

More than anything else, customers care about how they are treated as the reliability, speed, and simplicity of service drive customer retention and profitability.

It’s time for customer service to deliver the experience customers want — while balancing the cost, compliance and revenue objectives to benefit your business .

And that is exactly what KANA has been doing for more than a decade. KANA helps the world’s best known brands master the Custermer Service Experience by delivering consistent, knowledgeable conversations with customers across every channel — email response, customer service chat, phone, and the Web self service.

More than half the Fortune 50 and companies including AT&T, Bank of America, Dell, eBay, Garmin, JetBlue, MetLife, 02, Sprint, Staples, Wells Fargo, Xerox, and Yahoo rely on KANA to set a new standard for the customer service experience and build deeper, more profitable customer relationships. In every industry, companies have discovered the power of KANA solutions to improve agent productivity by as much as 75% while achieving double-digit increases in customer satisfaction.

KANA’s customer service solutions represent one of the best decisions you can make for your customers and your company. Your customers gain highly responsive, consistent service delivered across multiple channels. Your company benefits with improved resolution rates, better resource use, personalized interactions, compliance with regulations, and the ability to turn service centers into profit centers.

KANA – Delivering speed, agility, and intelligence. It adds up to great customer service experiences.



Know more - managed services , email response
By Josephmax, in: General

Posted on August 5th, 2011, 4:03

It is belief that software product companies can emerge from the recession stronger than before and with greater advantages than their peers if they leverage the downturn to break down traditional walls and leverage best-of-breed R&D specialists. An R&D specialist with an innovative culture at its core brings greater perspective to the table and can help businesses create a global network of collaboratories that are aligned around common goals.

Five years ago, no self-respecting software business would have considered outsourcing any of its core software product development. Today, there are very few businesses that don’t. This same trend applies to software product research and design, which also stands to benefit greatly from a global “collaboratory” approach. As a result, software companies are increasingly turning to product engineering service providers and ideation services in addition to leveraging their product engineering teams.

As a product engineering services firm with software R&D as its core focus, GlobalLogic’s processes, methods and technologies have evolved at a much faster pace than those of most software product companies. Our work with hundreds of clients in dozens of industries enables us to provide a much broader range of skills. By combining our breadth of knowledge with a client’s deep market expertise, companies are delivering products that are more cutting-edge and competitive. From SaaS application development to E-commerce solutions to medical device software development, a collaboratory approach to software product R&D results in exponential innovation.

Focusing on the ‘R’ in R&D
As a major analyst stated in a recent report, “A product development company like GlobalLogic is doing more than just providing offshore developers — it is seeking to collaborate with clients at a strategic level and provide executives with on-demand access to global innovation networks.”

In contrast to most IT services firms, in which employees are driven to follow the letter of the spec and many times even actively discouraged from thinking differently, GlobalLogic’s product engineering teams are encouraged to immerse themselves in the solution and come up with creative ways to improve upon it. Our default method is based on Agile product life cycle management platforms and SCRUM principles that allow us to take calculated risks and adapt swiftly to change. It is this culture of creativity and flexibility that truly sets apart.

In addition to consulting with clients on product roadmaps and technology trends, GlobalLogic also offers advisory services to help clients better understand their true core and context issues and to make globalization a more natural by-product. By working with hundreds of software product companies, GlobalLogic has gained a unique knowledge of operating models, cost structures and trends in global R&D. Its advisory services enables clients to map a longer-term course for optimizing their R&D dollars over many years.

Innovation in Outsourcing
The recent economic downturn has spurred firms to begin looking beyond simply outsourcing to maximize their R&D dollars. Two trends have become increasingly common: (1) to leverage open innovation and (2) to move towards an outcomes-based sourcing model.

Let’s start with the concept of open innovation. There is a popular expression that “two minds are better than one,” the assumption being that a greater variety of thought going into an effort will result in a better quality of thought coming out. Confining research to one product engineering  lab in one location limits your perspective. This is why more and more firms are turning to collaboratories, or networks of labs that bring together different groups in different locations – often from multiple organizations.

In an interview with McKinsey Quarterly, technology entrepreneur Judy Estrins said, “Successful companies are … expected to produce predictably without surprises.” She went on to stress the importance of “loosely coupled” labs as a better means of fostering innovation, commenting that this approach increases one’s ability to avoid the pitfalls of regimented methods and conventional thinking.

Key to a successful collaboration is the alignment of goals. Often sourcing relations are structured around goals that put clients and services providers directly at odds. For instance, a flat hourly rate will encourage a client to request the most senior product engineering team possible while incenting a product engineering services provider to deliver the most junior. Obviously these opposing mentalities will not lead to a very healthy partnership.

A different approach is to align both parties around some common goal such as reducing the number of support calls per user. This so-called “outcomes-based” partnership is becoming more attractive as a great percentage of firms’ software products are being built outside the traditional walls. In fact, GlobalLogic utilizes goal-based partnerships instead of traditional contracts to ensure the delivery of high-quality products rather than just meeting the letter of the contract. In this way, we serve as a true collaborating partner in our clients’ software R&D rather than as a vendor.

Read more on - Mobile application development , open source software deployment
By Josephmax, in: General

Posted on August 5th, 2011, 4:03

It is belief that software product companies can emerge from the recession stronger than before and with greater advantages than their peers if they leverage the downturn to break down traditional walls and leverage best-of-breed R&D specialists. An R&D specialist with an innovative culture at its core brings greater perspective to the table and can help businesses create a global network of collaboratories that are aligned around common goals.

Five years ago, no self-respecting software business would have considered outsourcing any of its core software product development. Today, there are very few businesses that don’t. This same trend applies to software product research and design, which also stands to benefit greatly from a global “collaboratory” approach. As a result, software companies are increasingly turning to product engineering service providers and ideation services in addition to leveraging their product engineering teams.

As a product engineering services firm with software R&D as its core focus, GlobalLogic’s processes, methods and technologies have evolved at a much faster pace than those of most software product companies. Our work with hundreds of clients in dozens of industries enables us to provide a much broader range of skills. By combining our breadth of knowledge with a client’s deep market expertise, companies are delivering products that are more cutting-edge and competitive. From SaaS application development to E-commerce solutions to medical device software development, a collaboratory approach to software product R&D results in exponential innovation.

Focusing on the ‘R’ in R&D
As a major analyst stated in a recent report, “A product development company like GlobalLogic is doing more than just providing offshore developers — it is seeking to collaborate with clients at a strategic level and provide executives with on-demand access to global innovation networks.”

In contrast to most IT services firms, in which employees are driven to follow the letter of the spec and many times even actively discouraged from thinking differently, GlobalLogic’s product engineering teams are encouraged to immerse themselves in the solution and come up with creative ways to improve upon it. Our default method is based on Agile product life cycle management platforms and SCRUM principles that allow us to take calculated risks and adapt swiftly to change. It is this culture of creativity and flexibility that truly sets apart.

In addition to consulting with clients on product roadmaps and technology trends, GlobalLogic also offers advisory services to help clients better understand their true core and context issues and to make globalization a more natural by-product. By working with hundreds of software product companies, GlobalLogic has gained a unique knowledge of operating models, cost structures and trends in global R&D. Its advisory services enables clients to map a longer-term course for optimizing their R&D dollars over many years.

Innovation in Outsourcing
The recent economic downturn has spurred firms to begin looking beyond simply outsourcing to maximize their R&D dollars. Two trends have become increasingly common: (1) to leverage open innovation and (2) to move towards an outcomes-based sourcing model.

Let’s start with the concept of open innovation. There is a popular expression that “two minds are better than one,” the assumption being that a greater variety of thought going into an effort will result in a better quality of thought coming out. Confining research to one product engineering  lab in one location limits your perspective. This is why more and more firms are turning to collaboratories, or networks of labs that bring together different groups in different locations – often from multiple organizations.

In an interview with McKinsey Quarterly, technology entrepreneur Judy Estrins said, “Successful companies are … expected to produce predictably without surprises.” She went on to stress the importance of “loosely coupled” labs as a better means of fostering innovation, commenting that this approach increases one’s ability to avoid the pitfalls of regimented methods and conventional thinking.

Key to a successful collaboration is the alignment of goals. Often sourcing relations are structured around goals that put clients and services providers directly at odds. For instance, a flat hourly rate will encourage a client to request the most senior product engineering team possible while incenting a product engineering services provider to deliver the most junior. Obviously these opposing mentalities will not lead to a very healthy partnership.

A different approach is to align both parties around some common goal such as reducing the number of support calls per user. This so-called “outcomes-based” partnership is becoming more attractive as a great percentage of firms’ software products are being built outside the traditional walls. In fact, GlobalLogic utilizes goal-based partnerships instead of traditional contracts to ensure the delivery of high-quality products rather than just meeting the letter of the contract. In this way, we serve as a true collaborating partner in our clients’ software R&D rather than as a vendor.

Read more on - Mobile application development , open source software deployment
By Josephmax, in: General

Previous posts in August 2011