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Posted on August 5th, 2011, 5:00

Creating loyal customers is the lifeblood of your business. It used to be that product and price made the difference. But in a world of relentless competition and product similarity, customer service is now the proven differentiator.

More than anything else, customers care about how they are treated as the reliability, speed, and simplicity of service drive customer retention and profitability.

It’s time for customer service to deliver the experience customers want — while balancing the cost, compliance and revenue objectives to benefit your business .

And that is exactly what KANA has been doing for more than a decade. KANA helps the world’s best known brands master the Custermer Service Experience by delivering consistent, knowledgeable conversations with customers across every channel — email response, customer service chat, phone, and the Web self service.

More than half the Fortune 50 and companies including AT&T, Bank of America, Dell, eBay, Garmin, JetBlue, MetLife, 02, Sprint, Staples, Wells Fargo, Xerox, and Yahoo rely on KANA to set a new standard for the customer service experience and build deeper, more profitable customer relationships. In every industry, companies have discovered the power of KANA solutions to improve agent productivity by as much as 75% while achieving double-digit increases in customer satisfaction.

KANA’s customer service solutions represent one of the best decisions you can make for your customers and your company. Your customers gain highly responsive, consistent service delivered across multiple channels. Your company benefits with improved resolution rates, better resource use, personalized interactions, compliance with regulations, and the ability to turn service centers into profit centers.

KANA – Delivering speed, agility, and intelligence. It adds up to great customer service experiences.

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By Josephmax, in: General