Things To Know Online

September 2011


Posted on September 29th, 2011, 2:22



Today the advertising scenario has evolved itself to suit the end customer. In the B2B scenario advertising on the Social Media has become very popular. Since B2B buyers rely on Internet and search engines in particular, than newspaper ads or yellow pages, to find the products and services they want, it becomes necessary to be ‘ranked high’ on search engine results.

Today, most of the website traffic is drive by search engine searches. So, many B2B companies are aggressively pursuing Search Engine Marketing (SEM) activities to remain ‘visible’ in the virtual marketplace. SEM is touted to be the top ranked online marketing  automationtechnique in recent times, and it plays a primary role in driving website traffic and contributing for lead generation activity as well.  Since SEM is revenue driven most B2B companies have also increased their spending for SEM thereby making SEM a high priority activity for Lead management .

One of the most successful ways to drive website traffic has surely been advertisements on the LinkedIn platform. LinkedIn is a network of professionals. It is also the right podium to reach targeted professional audiences.  LinkedIn advertisements contain limited lines of text, a small image or logo while the cost to the advertiser is directly proportional to the number of ad impressions or ad clicks.

Highlights of LinkedIn Ads
  • LinkedIn marketers can narrow their reach based on geographical location of the LinkedIn member, company, job title, gender, groups and age parameters.  
  • Since members exhibit their INTENT by joining LinkedIn Groups it enables marketers to create targeted outreach programs.
  • Ads will be displayed to LinkedIn members who meet your targeting criteria. So, a LinkedIn ad will contain an advertisement that will be displayed to members who meet the targeting criteria.
  • Targeting an advertisement means narrowing the scope of members that are eligible to view the advertisement.
  • LinkedIn ads will ideally appear on profile page, home page, inbox, search results page and on group pages.


Highlights of Pay Per Click Advertising
  • Pay per Click advertising is an aggressive and responsive online marketing medium to drive quick targeted traffic, build brand & create buzz with high ROI.
  • No other online marketing channel can reach a greater audience than the paid channel.
  • It is an extremely flexible advertising platform where the advertisers can fine tune the marketing plan as needed.


By using PPC techniques on LinkedIn, companies can expect to remain on the forefront and also effectively market their products.

Click here for more on lead management software, lead nurturing definition
By Josephmax, in: General

Posted on September 26th, 2011, 5:16

 
The customer satisfaction quotient in supply chain process is dependent on the success of the order fulfillment process. This process entails a perfect and meticulously organized operation of the processes right from the procurement stage till the final and timely dispatch management. In order to achieve success in the order fulfillment process a business has to ensure consistent quality, high visibility and on time delivery of the products. A lot of dedication, perseverance and resilience is required to achieve the expected standards and desired outcomes.

The order fulfillment process is an arduous task which may be replete with errors when handled manually resulting in dissatisfying results. If you have a supply chain business you need an automated cloud process that has the ability to handle all the processes smoothly and has the power to control the flow from end to end. A cloud process also helps in integrating the participants existing in the value network, thus executing a logical operation and also providing a high degree of transparency in the process.  

The cloud process ensures optimized performance in the order fulfillment process and implements corrective action if the standards are not met. This gives you an opportunity on concentrate on the core competencies of your business as the administrative burden is handled by the process thoroughly. You are provided with the convenience of receipt management through validation and sourcing. The process helps you to monitor and control the procurement, processing, packaging, transportation and dispatch of each order with a complete report on the orders that has been received thus giving you a complete control.

The process also provides you the opportunity to monitor the trends with identification of bottlenecks and an in-depth analysis. It is an asset that helps in consolidating the data procured from disparate systems all around and converting it into simple material that helps you to make important and correct business decisions. You can access real-time information through the interactive dashboard.

The cloud process is a strategic intelligent element that provides your supply chain business with flexible, simple and proactive management tips to handle the order fulfillment process and strengthen the relationship with your customers.

Also read on: Time to repair, Spend analysis
By Josephmax, in: General

Posted on September 21st, 2011, 22:15

A slow and steady approach is required for sales and marketing purposes. The power to sustain customers’ loyalty is extremely important and bears enriching results. The bygone era of monopoly and aggression is no longer relevant in a competitive environment. Today customers are aware of their importance.

They cannot be hoodwinked or forced to buy something. An aggressive demeanor will make customers non-responsive and crush all your hopes of proving your worthiness. The present era is one in which customers have to be coaxed and wooed to be listed in their good books. This process of coaxing and wooing is appropriately called lead nurturing.
There is no dearth of commodities available in the market. A new player joins the field every day, giving customers further advantage to play the game according to their rules. Nowadays customers use their reasoning powers and logical analysis to decide on the products that they wish to buy. Thus, you have to maintain a cordial and satisfactory relationship with your customers without an overt sales pitch display. If you wish to win the race you have to nurture the course to convert your customers into definite sales targets.

The lead nurturing process helps in identifying prospective customers, ushering them gently and leading them onto a sales-oriented path. Identification of your prospective sales target is a tricky process. Without a system to help you categorize your prospective leads from the mass of information acquired you will be disoriented and drown. To make your task easier, lead nurturing software deploys the lead scoring process that helps in identifying your hot leads from those that are not yet sales ready.

This gives you an idea which leads to concentrate on immediately and which ones need some more attention.
Some customers may not be ready to jump into a hasty decision, and they take their own time. These leads opt to go through laborious processes of evaluation, comparison and assessment before making their final decision. They have to be shown results to be convinced. It is a good practice to knock on their doors once in a while to let them know that they are still your valued customers.

You need to send them relevant information from time to time. For this you have to know what products they are interested in. You have to monitor their online activities and check out which websites they visit often, what product information they want through newsletter subscriptions and emails, what contests they participate in, etc. All these are not possible manually and you need a competent automated system.

You can get all the information that you need for analyzing your sales targets, their requirements and interest levels, their readiness, etc., through automated lead nurturing software. With this software none of your customers are overlooked, neglected or forgotten, thus securing every opportunity for you to advance surefooted towards the winning goal.



Click here for more on marketing automation, marketing automation software, lead management system
By Josephmax, in: General

Posted on September 21st, 2011, 4:22

In a competitive and globalized business environment, corporate sectors and business houses need to be abreast with new technological developments as well as manage reduction of operational costs while meeting the organizational goals and objectives. The advent of technological invasion into the marketplace, have created e-markets in every business sector. This has paved way for a faster connectivity between B2B and B2C exchanges.

The benefit of online purchasing not only showcases the cost savings but also improves the way companies operate. It helps them to deal with a chosen few suppliers with better buying strategy as well as slash down the administration costs. Today’s technological business world has turned to an electronic procurement system between business-to-business or business to consumer and even business to government. The electronic procurement system or e-procurement as it is called involves purchase and sale of products, supplies and services through the various networking systems such as electronic data interchange & Internet.

E-procurement does not mean just online purchasing decisions. It involves connecting the suppliers and employees of the organizations into the purchasing network companies that embarking on e-procurement buying programmes, will be able to aggregate purchasing across multiple departments or divisions without removing individual control, reduce rogue buying, can get the best price and quality products from a wide range of suppliers. For the suppliers, e-procurement is a boon because they can be very proactive in their business proceedings.

Although e-procurement is still in its infancy, some companies have made impressive savings through radical streamlining of their buying activities. E-procurement actually automates the purchasing and procurement process of a company and integrates the buyers and suppliers through relevant IT systems, which together forms a value network for the company. The automation of the end-to-end procurement workflow has taken over the traditional purchase order software. It helps to improve the organizational efficiency and control over the procurement activities and need not worry about post award management.

The advent of cloud computing concepts and using the cloud process for e-procurement has automated the procurement process further. The management of agreements & contracts, price list verification, product comparisons, article selection has not only become simplified but also speedy. The post award management is highly configurable, with detailed reports, order confirmation, and other display of procurement transactions. The cloud process verifies the accuracy of electronic invoices and article level matching of the relevant contract, ending with the automatic accounting from backend financial systems.

Also read on - Spend analysis , Business travel management
By Josephmax, in: General

Posted on September 20th, 2011, 4:00

Organizations now have a tendency to make greater development efforts in more attractive zones, leading to the evolvement in Distributed Software Development (DSD). Although new processes and tools are necessary, the main advantage of this lies in a greater availability of human resources in decentralized zones at less cost. SMEs are different to large enterprises with regard to the application of DSD in the convolution of their structure and organization. They generally use quality models such as CMM and CMMI that automate parts of their software development, decentralize their production units and promote the reusability of architectures, knowledge and components.

By adopting a suitable methodology oriented towards distributed software development in SME environments, taking into account the limited complexity and budget of these organizations, can help improve distributed software development in SMEs.

      *   Communication

A local sub-contractor can help manage all the communications for a particular project. In instances when on occasions developers may need to contact other remote developers who are working on different parts of the software, and it may not always be possible to know which person to contact. A contractor can locate the members with the help of an organizational chart and simplify the communication process.

      * Configuration Management

In a distributed software environments configuration management tools ought to be able to duplicate the information in the various locations. This way, each virtual team can work from a local server that is often coordinated with the central server. Any communication problems arising from the periods of inactivity, and this would also improve local time access.

      * Knowledge Management

A system that facilitates collaborative knowledge management between remote sites should be used by distributed environments. By integrating with other tools that are involved in the software cycle, documents can be shared by a control versions system and manage schedules, meetings, etc. This allows access control based on roles using collaborative spaces.

     * Risk Management

Taking into account the risks arising from any new problems caused by DSD that directly affects the productivity and the project budget, a risk plan and a mitigation plan needs to be developed. By conducting periodic surveys, project managers can have an idea of the problems that are encountered. It is therefore recommended that a local person be nominated to monitor each software product development, who must in turn reach an agreement with the global person in charge for ascertaining the priorities and actions that need to be carried out


    * Quality management

It is important to acquire information regarding the progress of the various teams and to make certain that the existence of automated tools that will guide the development in observance with the established standards.  To facilitate decision making, quantitative information regarding the project status and progress needs to be readily available.  It is therefore advisable to store all information related to the software lifecycle in a way that all the team members to view and follow all the formal interactions.

    *   Software Testing

To detect errors in the early stages, it is necessary that the testing process begin as soon as possible. This is also necessary due to the high complexity of the systems which must be tested and the communication difficulties in DSD environments. For the analysts to be aware of the status of the project at any time, it is necessary to use collaborative tools that facilitate testing tasks and monitor them. To standardize the information of the tests, a formal communication between the team members involved in the testing needs to be carried out.

These recommendations can be used by SMEs to adapt a traditional software process model to a distributed model. As every organization has needs that depend on its distribution characteristics, activity and the tools that it employs, it is necessary to adapt to both the technical and organizational procedures, as per each organization’s specific needs.


Also read on:  Agile lifecycle management  , Product engineering services
By Josephmax, in: General

Posted on September 15th, 2011, 21:48

Lead Scoring is a process of assigning specific points to your prospective online customer after some predefined points have been given. Lead scoring is the quantitative qualification that is given to prospects based on their online behavior and their potential of making a purchase within a specified time. With optimized B2B lead scoring methods, companies can easily prioritize sales leads, and these methods start with simply being sure of the goals of their lead scoring methodology.

Lead scores help an enterprise gauge the level of interest of the website and provide answers about the intent behind visitors’ actions. For instance, questions like why your visitor is gathering information or whether the visitor is merely researching or actually seeking specific solutions or products can be answered more effectively with lead scoring methodologies. With the right kind of lead scoring techniques the actual intent and the level of interest of the visitor can be correctly gauged.


Qualification of leads is crucial to all sales teams’ effectiveness and success. Marketing teams are often faced with challenges pertaining to leads because they want to identify only those leads that can bring forth the best opportunities for their sales teams. Categorizing the objectives of the enterprise is the first step, and then the same is done for the enterprise’s potential customers as well. A lead can be of two basic types—one that is possibly going to stick around for the long the term or one who may or may not remain, depending on how nurtured that lead feels. The enterprise also needs to have a database that is updated and can offer enough information on leads.

Automated lead scoring techniques can also work wonders for an enterprise in its quest to gather and nurture new leads. More often than not enterprises have lead scoring done on information like the prospect’s company size, industry segment, job designation and geographic location. Then there are other aspects that are analyzed, like what online activities the website visitor has indulged in.

These include how many and what kind of whitepaper downloads have been done, number of website visits, webinars watched, blogs read, etc. The right kind of lead scoring optimized
marketing automation solution can ensure that leads are automatically stored and prioritized, making it easier for sales teams to distinguish between leads that may be sales ready and those that may not be, and all in real-time.



Know more - lead generation software, lead management system


By Josephmax, in: General

Posted on September 14th, 2011, 23:49

To be able to fulfill customer delivery demands successfully through a sound order fulfillment process adds up to an industry’s competitive advantage. This process consists of order receiving, processing, handling, order promising and even order monitoring and execution. Order fulfillment is associated with customer relationship management, sales, distribution, manufacturing, and the procurement processes. Some organizations have a complex fulfillment method at work owing to customer demands on fulfillment consistency and implemention of postponement policies. Therefore, enterprises today need innovative, vigorous and advanced systems in order fulfillment.


Reliable service providers in order fulfillment solutions have put into use the latest Cloud processes for better results. This helps you to control and mechanize the process of order fulfillment efficiently. The process ensures continuous visibility and applies new age business strategy at all execution levels. In addition to that, the process supervises service layer agreements agreed upon by the contributors as well as the KPIs mentioned in the order fulfillment process. It ensures that targets are fulfilled and takes necessary steps if any goals remain unfulfilled.


Ten essential components of order fulfillment solutions using Cloud Processes are:   

  • Master data management

  • Business Process Networks (BPN)

  • Cloud process software for the end user members

  • Business Process Rules (BPR) and Business Process Management (BPM)

  • Process enhancement services

  • Cloud process hosting

  • Performance management

  • Cloud process customization

  • Data management and monitoring

  • “Best-of-Breed” Cloud brokering by a third party


The advanced order fulfillment systems help in efficiently handling orders from receipts via sourcing and validation.  At the same time, they help in controlling and supervising the processing, packing and picking of an order. Order transport and dispatch are also included, enabling you to know the date/time of the order receipt. Therefore, with this information it becomes easy for any one to track the progress that the service provider has made. Other benefits of the process are:

  • Better control over order fulfillment flow

  • Results in better customer experience

  • Minimized lead times (10-50 percent)

  • Minimized administrative costs ( 30 – 70 percent)


Further, any sound order fulfillment strategy helps in governing how an organization deals with product customization and variety. It alleviates the influence of product variety such as option building, modularity, build-to-order methods and late configuration.


Know more - public sector efficiency

By Josephmax, in: General

Posted on September 8th, 2011, 2:40

Healthcare IT has grown by leaps and bounds and it is therefore no wonder that we see new opportunities emerge in this ever evolving sector. Healthcare software basically concerns with tools (software solutions) that can help healthcare sector (namely hospitals, clinics, doctors etc.) to easily manage records and also efficiently cater to the ever-changing technology and regulatory landscape. Most healthcare providers seek for such solutions that can offer them accuracy, reliability and on time results for the maintenance of medical records. The idea is to make medical records accessible and manageable compared to the age-old method of maintaining paper-based medical records.


Healthcare software solutions can store, retrieve and manage records for healthcare providers and offer solutions to streamline various processes to lessen the burden of effectively managing patient’s health information. They also offer best ways of safeguarding sensitive data concerning patient’s health related information by limiting the access to such data to only authorized personnel. These round the clock solutions are often used by healthcare providers to speed up their billing functions as well. Healthcare software development providers are focusing on renewing efforts to provide optimized ways to provide integration and exchange between multiple systems to enable better data storage and protection. Also the focus has been on integrating multiple systems and methods of accessing data which includes usage of internal networks, web and mobile devices etc.  


Healthcare providers are looking for such healthcare software product line management wherein they can be rest assured of getting customized and tailor made software suitable for their specific requirements. Another must-have in such a healthcare software solution is the ability to stay fully compliant with regulatory standards to provide for best solutions for HER/EMR systems, hospital information systems and enable optimized practice management. Such solutions can easily offer healthcare providers with ways for better management of pharmacy, laboratories, medical imaging and PACS, clinical trials and can also assist in establishing consumer informational portals. With the right of healthcare software solution, healthcare providers can benefit from enhanced improvement in clinical jobs, swifter treatments, enhanced training abilities and better databases within reach for research. Additionally healthcare enterprises can be assured of best ways of monitoring their specialized healthcare projects and improve disease observations and inspections.  


So even as the importance of healthcare software development cannot be diminished, the fcat remains that with the rapid developments in the field of healthcare, there are a number of healthcare enterprises that are now increasingly looking for healthcare IT solutions that can offer best designs for web applications and implementations, enhanced scalability and increased security.

Read More on: Outsourced Software Development,  Product engineering services
By Josephmax, in: General

Posted on September 7th, 2011, 23:55

To explain as elementarily as possible, a value network is known as a business analysis or a business viewpoint that delineates the technical as well as the social resources existing between and within businesses. Often you will hear about “nodes” in such a network, which stands for the people. Interactions representing the intangible and tangible deliverables connect the nodes. They sometimes come in the form of knowledge or other financial aspects.

A word that best describes a value network is interdependence. These business process network are responsible for the total worth of services and products. Organizations possess both external as well as inter value networks. Let us understand what they are.

External value networks
The external facing network comprise of the elements that are listed below-
  • Recipients or customers
  • Stakeholders
  • Open innovation networks
  • Intermediaries
  • Suppliers

Internal value networks
There are certain key areas on which the internal value networks concentrate. They include the prime activities and other associations and methods that cross over the internal boundaries and are listed as follows:-

Here the value is generated via the relationship and exchange of various roles and responsibilities. These value networks are said to operate on civil societies, public agencies, institutions, enterprises and different forms of organization. They focus on wealth, innovation, social welfare and an overall environmental wellness.

Yet there have been reasons as to why the traditional methods of operation have made the value network have loopholes. Information technology is altering swiftly the collaboration regulations amongst business partners. It is the capacity to be able to maximize cloud-oriented technology to organize major factors like business methods, relevant inputs, business association and networking, quality services that will ascertain the height of achievement in today world of cloud computing.

In addition to that, organizations these days are most often forced to take charge for numerous products and services, even beyond the selling point. There are instances, wherein they are accountable for the return and the recycling of damaged goods. This is done keeping in mind several environmental factors. Products and services today are known for their individuality, which means each of them needs to be truly unique and different from each other. Precision is what the users demand and seek for in a market that is getting increasingly complex. Delivery too needs to make at a less price. All these factors have resulted in bottlenecks in the value networks via the traditional ways of operation.

Know more -  Business travel expenses, business travel management   
By Josephmax, in: General

Posted on September 7th, 2011, 1:09

Lead Scoring is a process of assigning specific points to your prospective online customer after some predefined points have been given. Lead scoring is the quantitative qualification that is given to prospects based on their online behavior and their potential of making a purchase within a specified time. With optimized B2B lead scoring methods, companies can easily prioritize sales leads, and these methods start with simply being sure of the goals of their lead scoring methodology. Lead scores help an enterprise gauge the level of interest of the website and provide answers about the intent behind visitors’ actions. For instance, questions like why your visitor is gathering information or whether the visitor is merely researching or actually seeking specific solutions or products can be answered more effectively with lead scoring methodologies. With the right kind of lead scoring techniques the actual intent and the level of interest of the visitor can be correctly gauged.


Qualification of leads is crucial to all sales teams’ effectiveness and success. Marketing teams are often faced with challenges pertaining to leads because they want to identify only those leads that can bring forth the best opportunities for their sales teams. Categorizing the objectives of the enterprise is the first step, and then the same is done for the enterprise’s potential customers as well. A lead can be of two basic types—one that is possibly going to stick around for the long the term or one who may or may not remain, depending on how nurtured that lead feels. The enterprise also needs to have a database that is updated and can offer enough information on leads.


Automated lead scoring techniques can also work wonders for an enterprise in its quest to gather and nurture new leads. More often than not enterprises have lead scoring done on information like the prospect’s company size, industry segment, job designation and geographic location. Then there are other aspects that are analyzed, like what online activities the website visitor has indulged in. These include how many and what kind of whitepaper downloads have been done, number of website visits, webinars watched, blogs read, etc. The right kind of lead scoring optimized marketing automation solution can ensure that leads are automatically stored and prioritized, making it easier for sales teams to distinguish between leads that may be sales ready and those that may not be, and all in real-time.


Know more - lead generation software, lead management system



By Josephmax, in: General