Posted on September 29th, 2011, 2:22
Today the advertising scenario has evolved itself to suit the end customer. In the B2B scenario advertising on the Social Media has become very popular. Since B2B buyers rely on Internet and search engines in particular, than newspaper ads or yellow pages, to find the products and services they want, it becomes necessary to be ‘ranked high’ on search engine results.
Today, most of the website traffic is drive by search engine searches. So, many B2B companies are aggressively pursuing Search Engine Marketing (SEM) activities to remain ‘visible’ in the virtual marketplace. SEM is touted to be the top ranked online marketing automationtechnique in recent times, and it plays a primary role in driving website traffic and contributing for lead generation activity as well. Since SEM is revenue driven most B2B companies have also increased their spending for SEM thereby making SEM a high priority activity for Lead management .
One of the most successful ways to drive website traffic has surely been advertisements on the LinkedIn platform. LinkedIn is a network of professionals. It is also the right podium to reach targeted professional audiences. LinkedIn advertisements contain limited lines of text, a small image or logo while the cost to the advertiser is directly proportional to the number of ad impressions or ad clicks.
Highlights of LinkedIn Ads
Highlights of Pay Per Click Advertising
By using PPC techniques on LinkedIn, companies can expect to remain on the forefront and also effectively market their products.
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