Things To Know Online

November 2011


Posted on November 17th, 2011, 2:03

Lead generation always takes precedence for marketers despite the fact that businesses have to deal with limited resources and time constraints. To connect with customers, a large part of today’s businesses are using a number of contemporary methods and techniques. Marketing teams are under tremendous pressure to come up with strategies to generate effective and qualified leads. And this can be successfully achieved only when there is collaboration and harmony with between the sales and the marketing teams. Lead generation needs to be all about quality and not quantity, and many companies have revamped their lead generating tactics.

For companies to be successful, lead generation needs to be the focus of business. Effective planning and maintaining a consistent marketing automation tool effort are the two biggest challenges of any promotion, and by adopting the right lead generation plan with helpful tools, there can be a significant difference.  If you do not have a workable lead generation system, then your attempts at lead generation can get difficult. It is therefore necessary to have a complete set of sales lead generation tools at your fingertips to reach your sales prospects.

Making the best of a lead generation software
Having the right lead generation software can be a game changer for any business. Lead Generation Software can add new dimensions without affecting your existing sales. It is a  powerful tool that captures the names and contact information of your prospects from online directories. It is an effective technique that can dramatically lower your lead costs. As it is automated, it facilitates a database of your own out of the generated business contacts and is one of the many lead generation techniques that can help in increasing your traffic and advertising. Lead generation software can manage any kind of leads and do wonders with your lead generation efforts. As lead generation software helps in sorting out the leads, it also helps in distributing them to the sales department. Installing leads generation software is an effective option as they identify your target customer and make all the right decisions for you. Software as a service will help you acquire your customers’ confidence.

With the right system, you can make the most of your lead generation software. With qualified lead generation leveraging efficiencies, marketers can determine their ideal prospects and create the perfect formula for generating leads to drive that population and control your ROI destiny with lead generation software.

Also read on - Lead management
By Josephmax, in: General

Posted on November 16th, 2011, 21:23



Application Lifecycle Management is an ongoing procedure of handling the life of an application by the way of development, maintenance and governance. Simply put, ALM is the union of software engineering with business management that is made fruitful with the help of tools that assists and incorporate needs management, coding, infrastructure, tracking, testing and release management.

Today, more and more enterprises are leveraging the global prototype for software R & D. As a result of which perhaps their distributed groups are experiencing certain unusual challenges as listed below:-
  • The group members not being on the same page concerning with work item priorities
  • There is an absence of real-time collaboration
  • There might be scarcity of visibility for the overall project, forming silos and general misalignment


These few challenges become hindrances in Agile, where the cohesiveness and a common understanding with the group is essential. Eminent outsourced software development companies helps in addressing these challenges with the introduction of numerous solutions and innovative application lifecycle management tools.

Is Velocity Platform and Application Lifecycle Management Solution
Velocity platform leads to collaboration by using dashboards and reports that offer updated visibility all through the development process. This platform helps to offer continuous traceability between the work items that generate from business needs to broadening every way to the final examination execution outcome and release decision assistance. This visibility assists in distribution groups to recognize hindrances at an early stage and fasten the product development. The focus areas are as listed below:-

·         Requirement Management
·         Agile Project Management
·         Test Management
·         Build Management
·         Source Control
·         Reports and KPI's

Service providers of ALM tools also have forayed in independent verification (IV) and quality assurance (QA), that are two most essential elements for retaining a competitive advantage. Attaining the apt degree of in-house testing can also be costly, challenging and resource – intensive. These service providers offers a comprehensive range of quality assurance and independent versification services that helps in maintaining accord with the high level safety and the other industry standard processes.



Also read on -
distributed agile development, 
independent verification
By Josephmax, in: General

Posted on November 16th, 2011, 21:23



Application Lifecycle Management is an ongoing procedure of handling the life of an application by the way of development, maintenance and governance. Simply put, ALM is the union of software engineering with business management that is made fruitful with the help of tools that assists and incorporate needs management, coding, infrastructure, tracking, testing and release management.

Today, more and more enterprises are leveraging the global prototype for software R & D. As a result of which perhaps their distributed groups are experiencing certain unusual challenges as listed below:-
  • The group members not being on the same page concerning with work item priorities
  • There is an absence of real-time collaboration
  • There might be scarcity of visibility for the overall project, forming silos and general misalignment


These few challenges become hindrances in Agile, where the cohesiveness and a common understanding with the group is essential. Eminent outsourced software development companies helps in addressing these challenges with the introduction of numerous solutions and innovative application lifecycle management tools.

Is Velocity Platform and Application Lifecycle Management Solution
Velocity platform leads to collaboration by using dashboards and reports that offer updated visibility all through the development process. This platform helps to offer continuous traceability between the work items that generate from business needs to broadening every way to the final examination execution outcome and release decision assistance. This visibility assists in distribution groups to recognize hindrances at an early stage and fasten the product development. The focus areas are as listed below:-

·         Requirement Management
·         Agile Project Management
·         Test Management
·         Build Management
·         Source Control
·         Reports and KPI's

Service providers of ALM tools also have forayed in independent verification (IV) and quality assurance (QA), that are two most essential elements for retaining a competitive advantage. Attaining the apt degree of in-house testing can also be costly, challenging and resource – intensive. These service providers offers a comprehensive range of quality assurance and independent versification services that helps in maintaining accord with the high level safety and the other industry standard processes.



Also read on -
distributed agile development, 

By Josephmax, in: General

Posted on November 10th, 2011, 23:51

Software product development, as the name defines, refers to those activities involved in the development of software products from its conception to its manifestation. It is a complex process involving a myriad of activities that include but are not limited to research, new development, prototyping, modification, reuse, re-engineering, and maintenance. Though software developed can be advertisement into custom software, commercial or open source software and personal software, the goal of software product development is same that is to build a good product - a product that conforms to business requirements.

With software product development following a release-based lifecycle, which involves multiple major releases, minor releases, multiple builds of the products and with software growing in size and complexity, software product development is no longer an easy challenge.

Every software product is developed eventually for the customer. If the software products do not conform to user/customer requirements then it is rejected however great technology has been used to build it. Therefore, it is highly essential for the companies to ensure that the software products developed comply with business/user requirements. That’s were quality assurance and independent verification helps.

Quality Assurance and Independent Verification

Quality Assurance or QA is nothing but evaluation and assessment of the various aspects of a project in order to ensure that minimum standards of quality are achieved. Verification is the process of ensuring that the project is developing along expected lines i.e.; it conforms to written specifications and requirements. Independent verification, as the name suggests, is the verification of software projects by an independent entity.

Advantages of performing Quality Assurance and Independent Verification

Some of the significant advantages of performing QA testing and independent evaluation are:
·         Letting an outside agency to perform evaluation helps in getting an unbiased and fair observation
·         Since in-house project managers are involved with the projects on a daily basis, they would fail to recognize the warning signals of impending problems.
·         Performing QA and evaluation helps in identifying problems early on so that there is enough time to put the project back on track.
·         QA and evaluation facilitate in finding ways to mitigate problems, thereby saving considerable time, money and effort.

Performing spotless quality assurance and independent verification can provide the companies and organizations the much-needed edge over its competitors. Hence, companies must look for service providers that not only provide a comprehensive range of  independent verification and qa services but also adhere to the highest levels of security, integration and industry standard processes when performing independent verification and quality assurance.

Also read on - distributed agile development, logistics and supply chain management


By Josephmax, in: General

Posted on November 10th, 2011, 22:09

Pursuing Leads Using Marketing Automation Tools


For a B2B marketer, leads can come from different sources.

Email Campaigns – Email responses that a marketer receives as replies to his email campaign messages can be considered as ‘warm’ leads. This is because of the logical reasoning that the email recipient has taken time to respond because he is genuinely interested in the offering or the product.

Form-fills – Form-fills are a major source of ‘warm’ leads. It shows the interest level of the user in using a particular product or service or in reading/receiving related information on a regular basis.

Twitter Streams – Social media marketing is most popular these days and Twitter ‘tweets’ contribute significantly to lead generation. Twitter posts can be segregated based on the ‘attitude’ of the tweets.

Manual Leads –Marketers sometimes gain access to offline leads through tradeshows and exhibitions. Since they have had the opportunity to personally interact with the buyer and know his interest level marketers can pursue them as well. These leads are usually maintained in a desktop folder and nurtured on a high priority basis.

Reading a prospect’s mind would require years of sales and marketing experience limiting to only those prospects that a marketer might speak to or meet in person. In an age where prospects are well researched and armed with information about the selling company, the only differentiator in clinching a deal would depend on how informed a marketer is about a prospect’s needs, which is no small feat.

But it is important, nonetheless, to ensure that the prospect comes to the negotiation table. This is where an intuitive marketing automation platform can pitch in. It can be a boon because that would mean marketers can customize the marketing activities, lead nurturing programs and sales pitches to ensure a warmer response than a cold call/email which just sells.

According to Gartner, B2B marketing automation is predicted to become a more than $3 billion industry by end of 2011. North America has been the biggest contributor to this boom so far and only lately is the rest of the world waking up to the potential which is gradually changing the way people do business.

Why choose Marketing Automation tools?
·         Marketing Automation tools can be used as lead generation software. It can help to read the prospect’s mind, analyze their behavior and draw logical conclusions, thereby helping marketers make more informed marketing and sales pitches.
·         This tool helps to measure the effectiveness of marketing channels which generate leads through the corporate website.
·         It not only helps to evaluate the marketing activities yielding the maximum results but also identifies channels which are popular with the target audience.
·         It helps to optimize the marketing spend by helping marketers focus their resources on channels that gives the maximum bang for their buck.

Also read on - lead management
By Josephmax, in: General

Posted on November 10th, 2011, 22:09



For a B2B marketer, leads can come from different sources.

Email Campaigns – Email responses that a marketer receives as replies to his email campaign messages can be considered as "warm" leads. This is because of the logical reasoning that the email recipient has taken time to respond because he is genuinely interested in the offering or the product.

Form-fills – Form-fills are a major source of "warm" leads. It shows the interest level of the user in using a particular product or service or in reading/receiving related information on a regular basis.

Twitter Streams – Social media marketing is most popular these days and Twitter "tweets" contribute significantly to lead generation. Twitter posts can be segregated based on the "attitude" of the tweets.

Manual Leads –Marketers sometimes gain access to offline leads through tradeshows and exhibitions. Since they have had the opportunity to personally interact with the buyer and know his interest level marketers can pursue them as well. These leads are usually maintained in a desktop folder and nurtured on a high priority basis.

Reading a prospect"s mind would require years of sales and marketing experience limiting to only those prospects that a marketer might speak to or meet in person. In an age where prospects are well researched and armed with information about the selling company, the only differentiator in clinching a deal would depend on how informed a marketer is about a prospect"s needs, which is no small feat.

But it is important, nonetheless, to ensure that the prospect comes to the negotiation table. This is where an intuitive marketing automation platform can pitch in. It can be a boon because that would mean marketers can customize the marketing activities, lead nurturing programs and sales pitches to ensure a warmer response than a cold call/email which just sells.

According to Gartner, B2B marketing automation is predicted to become a more than $3 billion industry by end of 2011. North America has been the biggest contributor to this boom so far and only lately is the rest of the world waking up to the potential which is gradually changing the way people do business.

Why choose Marketing Automation tools?
·         Marketing Automation tools can be used as lead generation software. It can help to read the prospect"s mind, analyze their behavior and draw logical conclusions, thereby helping marketers make more informed marketing and sales pitches.
·         This tool helps to measure the effectiveness of marketing channels which generate leads through the corporate website.
·         It not only helps to evaluate the marketing activities yielding the maximum results but also identifies channels which are popular with the target audience.
·         It helps to optimize the marketing spend by helping marketers focus their resources on channels that gives the maximum bang for their buck.

Also read on - lead management
By Josephmax, in: General

Posted on November 4th, 2011, 4:29

SEO is a clearly an inbound marketing strategy since the B2B marketer chooses to be found, rather than finding prospects himself. There are various ways to provide links that can direct the buyer back to the company webpage. LeadFormix has compiled a list of top 4 strategies that can be leveraged by marketers for their lead generation efforts.

Link Building Strategies

1. Leverage on Customer Relations

The easiest way to build links is to leverage on cordial customer relationships that exist currently. A good alternative would be to share the company"s logo or graphical icon (that links back to the marketer"s website) and request customers to use it in their emails or other communication media.

2. Blogs
Blogs are resourceful content that can be used for B2B marketing and link building as well. The reason for their huge popularity is the "relevance" and "recency" of the content posted. Blogs are inherently dialog-based increases the possibility of a reader clicking on a link in it instead of one that appears on the home page. These clicks raise ranks in blog directories and eventually on search engines as well.

3. Content Link Baits
Link baits not only help  companies in deciphering potential leads from regular visitors, but also help in putting together a more effective and action oriented Lead nurturing program. So, it is highly critical that link baits are search engine optimized. The content assets need to be strategically placed in campaigns to attract the attention of the visitor to the website or reader of an email. The baits need to be designed attractively to capture the attention of the visitor or reader and make him or her curious to click and explore.

Possible strategic positions for these link baits include:
  1. Emails – Clicking the link directs reader to a landing page which will provide him or her with further details.
  2. Banners – Clicking directs buyers to specific  product / service page advertised in the banner
  3. Landing Pages - Redirecting the landing page visitors to appropriate product offering pages.
  4. Website - Redirecting the visitors to the appropriate product / service page.
  5. Microsite - Redirecting the microsite visitors to the corporate home page.
  6. Call to Action Buttons – These are basically links that trigger a "form fill".
4. Shared ContentPublished material (Whitepapers, Case studies, Articles and research findings) or audio and visual material (videos, demonstration tools, podcasts and, webinars) can be linked to corporate web pages. By leveraging web-sharing tools, such content can be shared to a larger audience.  Therefore, every time a user views/downloads such tools the marketer receives a link back to his website.

Obviously, content is a major played in SEO. For every link to become tagged as a "popular" one, the content that it provides needs to be relevant and informative. This is definitely the reason people want to come back to a website in the first place. So, SEO activities will bear fruit only when content works hand-in-hand for lead generation efforts.


By Josephmax, in: General

Posted on November 4th, 2011, 3:49

Irrespective of the industry sector, every business is either product or service driven. In industry sectors, where business is product based, management of the product lifecycle is part of the organizational strategies. The process of managing the lifecycle of a product from its conception, design and manufacture, to service and disposal is termed as product lifecycle management. Michael W. Grieves, co-director, University of Michigan's PLM Development provides a very simple definition. He defines "PLM as the integration of business systems to manage a product's lifecycle."

Product lifecycle management is the basis of the organization’s information technology structure and is more than a set software solutions. It is a process, which integrates people, data, business processes and systems to provide backbone for the organization and its affiliated enterprise. This process strongly impacts both the external and internal communications and the related applications such as customer relationship management, Supply chain management Enterprise resource planning and the systems development lifecycles. In fact, PLM can be defined, as a business approach to manage the complete and complex set of processes from the product inception to its release.
The PLM software facilitates streamlining of the product development process, creates an effective environment for implementing and achieving strategic business initiatives. Besides, this software also provides an electronic file repository, secured access to multiple users through electronic signatures and enables workflow and process management for approving changes. Being a collection of software tools integrated with working methodologies it addresses the requirement of every single stage of the production process. With such benefits in store, most business houses and corporate sectors prefer to make use of the Outsourced Product development services.

With a clear focus towards reduced time and cost and improved quality standards, the product lifecycle management software proves beneficial to the client organization in providing for a faster time-to-market, fewer errors with increased cycle-times leading to improved productivity, quality and design efficiency. Further with a greater insight into the critical processes, it paves way for better utilization of resources, analysis and communication while being regulatory compliant.

The globalized business scenario demands for delivery of high quality products across multilingual, multicultural and diversified environment. Enterprises’ delivering state-of-art product lifecycle management tools combines with the agile methodology for global product R&D services on a single framework. This facilitates the organizations to overcome the challenges of the distributed environment and deliver high quality products through faster product lifecycle management

Also read on - QA services, Best IT companies to work for
By Josephmax, in: General