Posted on November 4th, 2011, 4:29
SEO is a clearly an inbound marketing strategy since the B2B marketer chooses to be found, rather than finding prospects himself. There are various ways to provide links that can direct the buyer back to the company webpage. LeadFormix has compiled a list of top 4 strategies that can be leveraged by marketers for their lead generation efforts.
Link Building Strategies
1. Leverage on Customer RelationsThe easiest way to build links is to leverage on cordial customer relationships that exist currently. A good alternative would be to share the company"s logo or graphical icon (that links back to the marketer"s website) and request customers to use it in their emails or other communication media.
2. BlogsBlogs are resourceful content that can be used for B2B marketing and link building as well. The reason for their huge popularity is the "relevance" and "recency" of the content posted. Blogs are inherently dialog-based increases the possibility of a reader clicking on a link in it instead of one that appears on the home page. These clicks raise ranks in blog directories and eventually on search engines as well.
3. Content Link Baits Link baits not only help companies in deciphering potential leads from regular visitors, but also help in putting together a more effective and action oriented Lead nurturing program. So, it is highly critical that link baits are search engine optimized. The content assets need to be strategically placed in campaigns to attract the attention of the visitor to the website or reader of an email. The baits need to be designed attractively to capture the attention of the visitor or reader and make him or her curious to click and explore.
Possible strategic positions for these link baits include:
Obviously, content is a major played in SEO. For every link to become tagged as a "popular" one, the content that it provides needs to be relevant and informative. This is definitely the reason people want to come back to a website in the first place. So, SEO activities will bear fruit only when content works hand-in-hand for lead generation efforts.