Things To Know Online

Posted on November 4th, 2011, 4:29

SEO is a clearly an inbound marketing strategy since the B2B marketer chooses to be found, rather than finding prospects himself. There are various ways to provide links that can direct the buyer back to the company webpage. LeadFormix has compiled a list of top 4 strategies that can be leveraged by marketers for their lead generation efforts.

Link Building Strategies

1. Leverage on Customer Relations

The easiest way to build links is to leverage on cordial customer relationships that exist currently. A good alternative would be to share the company"s logo or graphical icon (that links back to the marketer"s website) and request customers to use it in their emails or other communication media.

2. Blogs
Blogs are resourceful content that can be used for B2B marketing and link building as well. The reason for their huge popularity is the "relevance" and "recency" of the content posted. Blogs are inherently dialog-based increases the possibility of a reader clicking on a link in it instead of one that appears on the home page. These clicks raise ranks in blog directories and eventually on search engines as well.

3. Content Link Baits
Link baits not only help  companies in deciphering potential leads from regular visitors, but also help in putting together a more effective and action oriented Lead nurturing program. So, it is highly critical that link baits are search engine optimized. The content assets need to be strategically placed in campaigns to attract the attention of the visitor to the website or reader of an email. The baits need to be designed attractively to capture the attention of the visitor or reader and make him or her curious to click and explore.

Possible strategic positions for these link baits include:
  1. Emails Clicking the link directs reader to a landing page which will provide him or her with further details.
  2. Banners Clicking directs buyers to specific  product / service page advertised in the banner
  3. Landing Pages - Redirecting the landing page visitors to appropriate product offering pages.
  4. Website - Redirecting the visitors to the appropriate product / service page.
  5. Microsite - Redirecting the microsite visitors to the corporate home page.
  6. Call to Action Buttons These are basically links that trigger a "form fill".
4. Shared ContentPublished material (Whitepapers, Case studies, Articles and research findings) or audio and visual material (videos, demonstration tools, podcasts and, webinars) can be linked to corporate web pages. By leveraging web-sharing tools, such content can be shared to a larger audience.  Therefore, every time a user views/downloads such tools the marketer receives a link back to his website.

Obviously, content is a major played in SEO. For every link to become tagged as a "popular" one, the content that it provides needs to be relevant and informative. This is definitely the reason people want to come back to a website in the first place. So, SEO activities will bear fruit only when content works hand-in-hand for lead generation efforts.

By Josephmax, in: General