Things To Know Online

December 2011


Posted on December 19th, 2011, 20:11

Today, the product leadership is generally defined on the basis of how fast a quality product or good can be launched at less expense. Organizations have been compelled to innovate on such products and goods and simultaneously on the technology that helps in minimizing the expense of the product development cycle. Hence, product engineering services has attained a prominence for almost any manufacturer.

Demand for Product Engineering Services

Today, enterprises of all size and types face the challenge to set up high-quality products, and introduce fresh features that keep them ahead of the competition and personalize the products for multiple technologies, customer needs as well as languages. All of this is done by bringing down the risks and expenses. Eminent market players in product engineering services make use of the Scrum and Agile based methods for distributed product engineering. These service providers play an instrumental role in catering to the market demands as well as to the end users.

Today renowned Product R&D services organizations have come up with product engineering in every stage of the software product development lifecycle. That is, right from the conceptualizing of the product to the product extensions. The main focus areas are as follows:-
  • Helps in adopting an appropriate development strategy
  • Helps in identifying and designing key features
  • Offers UI prototyping and technology POCs
  • Choosing the infrastructure design & platform
  • Product Conceptualization & Development
  • Helps in performing product research and conceptualization

The product localization would include the following phases:-
  • Updating of graphic elements, for instance screenshots, fonts, UIs and many others
  • Testing the product's look/feel, data display, keyboard shortcuts and compatibility
  • Assists in localizing as well as extracting the strings
  • Rebuilding resource files
  • Enabling run-time language switching
  • Assists in formatting the dates and times, currency values, and decimal numbers all in time
  • Rearranging  and resizing dialog controls

The Product personalization & implementation includes the following as listed below:-
  • Helps in integrating and customizing products to cater to the end user's requirements
  • Allows to Install the product at an end user's site
  • Helps in training the end user on important product skills
  • Reinforcing product best practice
  • Solving any technical concerns


Mulling on the similar lines, let us have a look at the product extensions:-
  • Identifying and quickly extending product functionality
  • Extending product design and scope for cross-platform integration
  • Extending product for web and smart devices

Today, the top service providers expand product support infrastructure and was especially set up for software companies, where as the product assisting group is a mix of technology and domain expertise. These service providers also specialize in solutions for the mobile application development.


Also read on - Logistics and supply chain management, QA Services
By Josephmax, in: General

Posted on December 15th, 2011, 23:36

Today’s competitive market scenario, lead generation is key to generating quality business to business sales-ready leads. All companies employ different lead generation techniques to increase conversion rates and boost profit margins. However, only a few succeed in closing deals. Why is this? Most companies blame lack of funds for not being able to put on a good show. They consider it the greatest impediment to  the successful attainment of their target margin. But, in fact, it is the shortcomings in their lead generation strategy and not shortage of funds that contributes to bad sales figures.

Most companies lack focus when it comes to strategically planning their lead generation approach. They are so caught up in the perceived problem of not being able to spend enough money on advertising that they fail to explore alternative means of boosting sales. Actually, an effective lead generation strategy has nothing to do with budget as its success depends more on planning and implementation. Spending money on advertisements and brand building does not guarantee any results if the lead generation techniques employed are not up to the mark. Effective lead generation techniques implemented even on a minimal budget can assure high quality leads.  

Though companies are aware of the fact that lead generation is critical to leverage their businesses, they are not sure about the ways to make it most effective. They employ two or three techniques to generate leads, and that is all. They continue with the same marketing automationstrategy without making any effort to evaluate whether it is serving the purpose or not, thus failing to achieve positive results.

Today companies have a myriad of choices to generate and Lead nurturing programsThe catch is that they need to implement the most effective techniques that suit their businesses to get more sales. Imitating the lead generation techniques employed by other companies would not yield any results as the success of any technique depends on the company’s objectives, target audience, expected profit margin and so on. What is the most effective lead generation strategy? Here are some pointers on the most effective lead generation strategies that work the best for all businesses.


  • There are different lead generation techniques that, if implemented properly, can produce positive results. Hence, the first step is to identify the various techniques.

  • Every technique has its own pros and cons. Since it is not possible for any company to evaluate success ratios, the only course of action is to employ as many techniques as possible and then monitor their results.

  • Companies need to evaluate the success of each technique employed by them and then measure their results. This helps to identify a mix of six or seven techniques that yield benefits.

However, the process does not end here. Companies need to constantly evaluate the techniques and, if necessary, try new ones as well. This can be done with the help of good lead generation software. However, the greatest benefit of implementing such a strategy is that it helps companies with effective lead generation and lead nurturing.


Know more -Marketing  automation software


By Josephmax, in: General

Posted on December 15th, 2011, 23:27



Globalization has opened up new avenues for companies and organizations to explore. However, with economic uncertainty looming large, companies and organizations are under increasing pressure to cut down their costs and the first casualty of such volatile economic and market conditions would often be corporate travel. But in the current business scenario where globalization has resulted in companies having partners, branches, and associates regionally as well as worldwide, corporate travel has grown from being a mere choice to a necessity.

With today’ technology there can be no shortage of communication devices that favor business communication but it can never be a substitute for face-to-face business meetings. Though switching to informal means of communication such as teleconferencing, emails, videoconferencing saves time, money, and effort; it lacks the effectiveness that business meetings bring forth. Business meetings play a greater role in building, fostering and fortifying relationships when compared to other forms of business communications.

When the global economy is faltering something needs to be done to rein in expenses and therefore companies and organizations cannot be blamed when they resort to drastic measures such as cutting back on business travel. However, when considering the advantages of business meetings, it is important that the companies and organizations take a moment to ponder whether such cutbacks are actually worth it. Instead of restricting business travel budgets and thereby forgoing the immense advantages of business meetings, companies and organizations must manage their travel and expenses smartly. And the most apt way of doing it is to get the help of good  travel expense management  software.

Benefits of Travel Expense Management Software

The benefits of having travel and expense management software are manifold. Let us look at some of the significant benefits.

·         It helps to reduce drastically the costs i.e. not only the travel costs but also the travel administration costs.
·         Each company and organization has its own internal rules and policies regarding business travels. The software ensures compliance not only with these rules and corporate policies but also with tax laws and regulations and thus secures hassle free business trips.
·         It cuts down the drudgery involved in traditional approach that of manual paper based processes thereby accelerating the travel claim approval process.
·         It enhances employee satisfaction, as the processes are more organized and systematic.
·         It helps in better cost management through its effective travel  spend analysis.
To be brief, travel expense management software provides companies and organizations greater control and end-to-end visibility, which helps in effective management of business travels and its expenses.

Also read on -
Purchase order software, eGovernment
By Josephmax, in: General

Posted on December 5th, 2011, 22:15


The technological innovation and the digital world have brought in the biggest challenge for the business houses- the informed consumer! In this world of the Internet when business is conducted across geographical boundaries through the World Wide Web, marketing strategies also need the digital touch. With information on each and every item being available at the click of the button, the empowered buyers and consumers are at the helm of taking a greater control over the marketing practices.

To survive through the cut-throat competition, organizations make use of the World Wide Web to market their products and services. Lead generation today involves the use of the Internet to generate consumers and buyers interest for any services or products. Generation of lead has always been one of the strategies of business, but today’s digital world has made it spread it wings to larger and wider market.

With many tactical methods available for lead generation, all of which fall under the general umbrella of advertising, the use of search engines and referrals from existing customers generally generate quality leads. Quality leads refer to those, which have the chances of reaching the final stages of purchase. Lead generation is used by most of the industries today because of its win-win situation.  In other words, through the lead management method, both the buyer and the seller are benefited.
A number of service providers specializing in lead generation, help organization by providing with quality business leads. Through self-owned websites or in partnerships, these service providers advertise for the clients products or services on the Internet. For the business on the other hand, this process enables them to determine pricing as per lead basis, besides other factors.

The technological developments have given rise to high quality lead generation and market automation solutions. Such platform helps organizations to identify, capture, and convert online leads into sales opportunities by providing unmatched lead intelligence. This lead generation software not only identifies anonymous website visitors, but with the help of the lead intelligence features can analyze their interests. The inbuilt features of this software includes understanding the buying behavior of the consumers and website visitors which apparently helps the marketing teams.

The lead generated with the help of the lead generation software empowers the marketing and sales team of the organizations in providing with high quality information of the prospect from every angle. Further, this facilitates the marketing teams to focus on lead nurturing best practices  which in turn paves way to close deals faster, shorten the sales cycle and improve the productivity and revenue for the organizations, irrespective of this being a B2B sales or a B2C sales.

Also read on - Marketing automation software
By Josephmax, in: General

Posted on December 2nd, 2011, 2:55


A plethora of choices have instigated the customers’ hunger for more products. This has led to rapid proliferation of retail stores that endeavor to cater to every age group and satisfy each individual’s need. However the retail store operations are massive projects that do not have sufficient and efficient IT processes and infrastructure. The business processes lack high visibility and this proves as a major hindrance for employing important decisions. To succeed in a business you require supporting tools that empower your business to render some impactful results.

The retail store needs robust, reliable and secure IT processes that provide a forceful impetus for retaining customers and strengthening relationships with them. A myriad of processes are involved in the business such as inventory management, logistics management, transportation, audit management, customer relationship management, compliance management, vendor management and many more. If these management processes are not executed cohesively and comprehensively it will affect the end result adversely causing many losses also.  Thus a business needs solutions that deploy automated processes to facilitate the purchase operations and returns management functions.

The retail store solutions demonstrate responsible audit management roles with impressive weight assigning, tracking, monitoring and report generation capabilities. They enforce the best practices for compliance management by monitoring the customers’ response right from the resolution seeking stage to the final closure stage. Agility is one of the basic factors that help a business to emerge as a strong contender, and to remain agile the business has to employ intelligent and practical application lifecycle management tools.

The application lifecycle management tools have to be extremely flexible and possess real-time capabilities for encouragement of collaboration amongst the various processes. These tools should have the qualities to assess the business objectives and provide customized solutions that are in alignment with the objectives. High levels of visibility provide the business with the advantage of controlling the business and optimizing the processes for improved gains.

Many ecommerce potentials have been discovered through the social and mobile mediums. Businesses are being provided with an opportunity to embark on aggressive marketing campaigns without investing huge sums. The ecommerce solutions that have initiated online storefronts, catalogs and shopping carts have provided businesses with extended revenue generation options. These solutions provide web-based administrative functions for inventory management, coupon codes and gift certificates. They facilitate online auction engines based on open source software development libraries. The websites are optimized to provide the users with enriched experiences. They provide robust, secure and scalable platforms for location based shopping services through mobile devices.


Also read on - QA services, Business Intelligence tools
By Josephmax, in: General