January 4th, 2012, 2:57
|According to a recent study by BtoB Magazine, 93% of all B2B marketers are engaged in some form of social media marketing, with most of them putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). LinkedIn emerged as the most-used channel with 72% of B2B marketers using it to for their marketing efforts.
The study also found that B2B marketers cited LinkedIn as the most important channel for them and identified lead generation as the most valuable result of LinkedIn marketing.
Here are a few inputs to make the most out of LinkedIn.
Company Page on LinkedIn
Many a time people coming in through LinkedIn Company pages are more serious about gathering relevant information about a company and hence end up spending more time on a website. With LinkedIn adding new features like the Product and Service Spotlight section to the company pages, it has become easier to make the company page look good and resourceful.
We all know groups on LinkedIn bring together individuals with similar interests and the high percentage of conversions is an indicator that participation in LinkedIn groups should become an integral part every of B2B social media marketing plan.
Therefore, it is best to request existing company clients to add some recommendations for the company which can help in increasing the credibility factor and making an impression on the leads. Customer success factors can make for interesting read and it may propel the prospect to check out the company website for more detailed information.
LinkedIn groups are a great way to share marketing automation content assets and get feedback from likeminded people.
Question & Answers
LinkedIn members actively participate in the Q&A sections because many perceive it as an opportunity to promote their companies or offerings, but it seems such promotional stuff is not taken seriously by other members.
When looking for answers, people want genuine responses, and hence a third party recommendation or informative answers can really convince a visitor to browse a suggested site or link.
Intros made easy
Since every business is a great deal about relationships LinkedIn helps to fosters its development. The best thing about LinkedIn is that it is a great forum for introductions. It is an ideal place for business representatives to do business with other companies through people. A LinkedIn invitation or message can be helpful in judging the quality of products and services as well. To nurture the business relationship B2B lead scoring marketers can sync their company blog posts to LinkedIn using Blog Link or WordPress LinkedIn Application to constantly engage their prospects with useful and interesting information.
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