June 26th, 2012, 5:13
In this present global business ambiance where global economic interdependence has gained prominence, it is essential to opt in for solutions or devices that would enable efficient processing, acquiring and evaluating huge amount of data that arrived from multiple and diverse sources. With the help of Business Intelligence (BI) tools organizations can come up with well informed business decisions. |
Why do companies need Business Intelligence Tools?
The modern day enterprises deal with various innovative applications regularly for instance CRM, ERP, SCM and many more. The process of offering a consolidated report and exchange of information covers up the communication gap among these applications. They offer correct data integration that results in better prospects for the future. Keeping this in mind many service providers are carrying on their research and development work on the BI domain.
For any goal driven organization that aims and works to achieve excellent business results, the integrated view of all these applications is a critical process. This ensures that there is ample scope for data sharing and processing with the help of appropriate BI Tools. It has been observed that what a standard MIS cannot perform that the innovative BI Tools can perform seamlessly.
Industry Offerings in BI Tools
Leading Product R& D Services companies today are attempting to help their client base and other users in establishing and assist in cost-efficient, robust business intelligence tools by utilizing a combination of open source, proprietary, and stand alone technologies. These solution providers along with their engineering teams and project execution engineers have the technological know-how in a wide range of BI tools having multiple utilities such as, data processing and data acquisition.
It is an organization’s capacity to collate, avail and assess the critical data quickly and arrive at smart business decisions. An important factor in providing such innovative business intelligence along with data warehousing solutions is synonymous to high performance within a minimal cost. Leading service providers delivers software product development and support service for almost every aspect of business intelligence and data warehousing. Some of the important focus areas are as follows:-
- ETL and Data Warehousing
- Enterprise Performance Management
- Reporting and Analytics
- BI Tool Benchmarking and Integration
This is not all. The service providers have more to offer. Apart from offering BI tools they also partner with BI-enabled enterprises and ISV’s to assist and develop effective, cost-efficient business intelligence solutions using innovative and proven methodologies. Furthermore, it has a mix of open source (Pentaho, JasperSoft), proprietary (Oracle, Microsoft), and stand alone Ab Initio, Informatica, BiRT) technologies.
Read on - application lifecycle management, mobile application development
June 22nd, 2012, 1:22
For B2B marketing to succeed, marketers must be able to nurture
their leads with the appropriate marketing content. Tracking visit patterns
such as a prospect’s online activity footprint, number of site visits, content
downloaded, sections visited, knowing whether forms are filled or not, can help
in identifying where he is in the buying cycle at all. This detailed
understanding of the prospect’s behavior is important to send him the right
type of content at the right time.
Buying Cycle and Content Mapping
There are 4 main stages in the buying cycle and the content that
needs to be provided to a prospect is different at every stage.
The ‘Research’ Stage:
This is the first and probably the most important stage where
content can make a great deal of difference. The prospect has taken the first
baby steps acknowledging he has a need and is looking for options. The B2B marketing automation content for lead generation at this stage should address the need expressed. Don’t talk much
about the product, just talk about how the company has a solution to his need.
Content formats recommended here are thought leadership content including
whitepapers, research reports, and interactive content like Webinars.
The ‘Consider’ Stage:
The prospect at this stage knows his need and is considering
various products/ services. He now knows that this particular B2B Company can help
him solve his need, but does not know much about its product. So it’s time to
tell him about it. The marketing content at this stage should talk about the
company’s product and its value proposition and how it can solve the prospect’s
need. The Content formats recommended are product/service oriented content like
features list, data sheet, product videos etc.
The ‘Trial’ Stage
In this stage, the prospect has moved beyond the consideration
phase and wants to try the product to see if it fits his requirements. He
might also want to compare the product features with a competitor’s. It is the
marketer’s responsibility to make it easy for him to make that comparison. The
content strategy at this stage should focus on how he can get the best out of the
marketed product and how it is the best product out there. Content formats
recommended for lead management at
this stage are detailed demos on how to use various features, support documents
to help him navigate easily, pricing and competitor feature comparison charts.
The ‘Buy’ Stage
This could be called the golden stage, where the prospect has
expressed interest in buying the product/service. This is where the marketer
has to assure him that he’s made the right choice and that he can trust the B2B
Company. The content strategy at this stage should be to make the whole buying
process simple. The prospect should opt for the marketed product knowing he’s
gone for the best. Content formats recommended at this stage are customer
testimonials and success stories, special discounts, privacy and product
security related documents.
In lead generation system putting the customer first and
understanding his need at various stages in the buying cycle is the key
in formulating an effective content strategy. Content is a powerful weapon in a
marketer’s arsenal, but it needs to be used at the right time and should
address the right person. Only then, will it be able to make a positive
Also read on - marketing
automation services, LeadTracker
June 14th, 2012, 0:28
The demands on the part of the the present generation of end-users of mobile phones have ushered in innovations in the technological field. With demands arising on the lines of more processing power, flexibility, reliability, security and ability to integrate with other applications, has made organizations and the IT professionals work harder to develop cost-effective mobile applications.|
Mobile applications are user ready applications or customized applications that are run on mobile devices through its in-built operating systems. Such present day technology based mobile devices with the ability to install/uninstall applications and manage its memory, data storage space and power are known as‘Smartphones’. Further the adaptation of technological innovations into
the business world has seen smartphones and tablet computers becoming a necessity for business intelligence.
Mobile application development for high-end mobile phones is inevitable as these applications are used to monitor and analyze business data. This change to a ‘wireless world’ has led to mobile computing, as a business intelligence tool.
Developing mobile applications to meet the highly volatile mobile market needs t expertise, domain understanding besides the necessary tools and process on the part of the IT enterprises. Understanding the requirements of the next generation the developers need to focus on areas such as Location-Based Services (LBS), Mobile Media Streaming, social networking, messaging and synching with various social networking sites, mobile voIP and gaming facilities.
IT service providers with a strong presence in the mobile ecosystem will understand the important aspects and will be able to develop mobile applications for various platforms. The project execution engineers conceptualizes the mobile applications based on UI design, prototype and wireframes, facilitate porting applications between platforms and devices, develop applications for server-side as well as for location and mapping service. It also facilitates integration of third party components and coordinating with device manufacturers and carriers.
With the rise in the number of smartphone and PDA users, the demand for application development is also on the rise. The increasing demand has led to the mobile application development to include offshore developers and majority of these applications being developed by third party application developers from distant corners of the world. The telecom providers also reap in the benefits of the such applications. The offshore agencies provide facilities for developing mobile applications for most of the high-end mobiles and various platforms.
A well developed mobile application would provide its users with functional values and retain customers through applications for business purpose too.
Related links: Product R& D Services, android software development