Things To Know Online

July 2012


Posted on July 23rd, 2012, 5:25

Every year brings with it an individual trend for the mobile industry in general and more specifically for the mobile application development industry. Similarly, market research for the mobile industry each year also reflects phenomenal growth in terms of mobile consumer activity. In the year 2010 there was an upsurge in the smart phones and associated mobile apps, and 2011 has been the era tablet PC’s and other mobile equipments. The noticeable growth in demand for mobile equipments and applications including with a wide array of OS has been set up corresponding supply of mobile application developers. In the recent past, mobile advertising, location based services along with innovative mobile application development are increasing their expanse. It has all the chances to be the trend for mobile industry for 2012.


Eminent companies involved in nearshore software development have been consistently specializing in innovative mobile apps development. These companies have an in-depth understanding of this domain and the focus areas comprise of:-


·         Location-Based Services (LBS)

·         Mobile Media Streaming

·         Presence and Social Networking

·         Messaging and Syncing

·         Mobile Advertisement and Ad Engines

·         Mobile VoIP

·         Gaming


These companies have the required technological know-how and appropriate experience in working with top-tier players in the mobile landscape. They have been actively working towards iPhone and Android application development. This apart, their supporting capacities help then in carrying on the following tasks:-


·         Setting up mobile applications in J2ME, BREW, Android, iPhone, Symbian, Windows Mobile and BlackBerry

·         Works towards conceptualizing mobile applications and eliciting requirements for instance, eUI design, prototype, wireframes and user stories

·         Helps in developing, designing and QA testing applications

·         Porting mobile applications between platforms and devices

·         Setting up server-side and architecture that comprise location and mapping services

·         Helps in incorporating third-party constituents on the server side for instance SMS/MMS, billing, feeds, ads, content and many more

·         Incorporating carrier, SMSC and billing systems for instance LBS platform for location determination

·         Helps in coordinating with carriers and device manufacturers for mobile application testing and certification for instance NSTL and Java Verified

·         Launching and distributing mobile applications

·         OTA download including install and upgrade

·         Provides OEM embedded

·         Offers Application Stores for instance iPhone App Store, BlackBerry App World, Android Market, Samsung App Store and many more

·         Offers carrier catalogs and storefronts

·         Offering maintenance and product assistance services


In the recent past the mobile market has grown exponentially owing to a huge demand from the next-generation technology. Innovative end users today need mobile applications with a greater processing power, elasticity, security, reliability and incorporation with other applications. Top notch mobile application development service providers offer processes, tools and expertise that is important to help the ISV’s set up mobile applications cost-efficiently.


Related Links: Software development company,  product lifecycle management

By Josephmax, in: General

Posted on July 22nd, 2012, 22:25

B2B marketing requires powerful tools that will convince the buyer about the usability of the product. In B2B, the buyer signifies a group of people who will take a collective decision for purchasing. This collective decision has to be influenced by B2B marketers so that the buying team chooses their product. Some of the powerful ways of B2B marketing include social media, emails, paid advertising and offline events. In this article email marketing has been discussed.       

Email marketing is a powerful and popular marketing tool for B2B lead generation. Email marketing services are usually preferred by B2B enterprises as it is low cost and an effective means to reach a wide range of targeted audiences.

B2B email marketing can be viewed as a process of building a relationship with prospects or past and present customers by sending newsletters, brochures and information updates about products/services/offers via email.

Success of Email Marketing
The success of any marketing campaign depends on delivering the right message to the right people at the right time. Marketers need to send personalized emails that will make them curious and make them reach out to the company’s website for more information.

For this to materialize marketers must first know the intent of the prospect which would make it simpler to run targeted email marketing message to him. This is where marketing automation solutions step in to intensify email marketing efforts of the marketer.

Intelligent marketing automation solution help companies achieve their marketing goals by identifying the “website visitor intent”. By revealing the prospect identity the sales and the marketing teams can run targeted email campaigns based on intent.

Using Marketing Automation Tools for Email Marketing
Marketing automation tools help email marketing efforts to multiple by creating campaigns easily based on identified leads ad tracking email campaigns based on intent and website activity. It can be used to enrich the understanding about the prospect and his buying interest and engage the prospect with relevant content to sustain the interest shown.

Marketers can assess generic information like opens and clicks and getting detailed information on the intent of the users and, achieve higher conversions from email marketing efforts.

Email marketing can also be used to nurture prospects. Marketers can send out follow up emails with information based on intent and also share their success stories with links. By sending out invitations to technology events or online seminars/webinars marketers can invite them to read content collaterals that may be of interest to prospects.

Nurturing prospects through email marketing in real time helps understand prospects and his current buying stage. Sales and marketing teams can make the right move and a faster closure of deals can be expected.



Click here to read more on - Marketing automation software, Sales Intelligence

By Josephmax, in: General

Posted on July 22nd, 2012, 22:25

B2B marketing requires powerful tools that will convince the buyer about the usability of the product. In B2B, the buyer signifies a group of people who will take a collective decision for purchasing. This collective decision has to be influenced by B2B marketers so that the buying team chooses their product. Some of the powerful ways of B2B marketing include social media, emails, paid advertising and offline events. In this article email marketing has been discussed.       

Email marketing is a powerful and popular marketing tool for B2B lead generation. Email marketing services are usually preferred by B2B enterprises as it is low cost and an effective means to reach a wide range of targeted audiences.

B2B email marketing can be viewed as a process of building a relationship with prospects or past and present customers by sending newsletters, brochures and information updates about products/services/offers via email.

Success of Email Marketing
The success of any marketing campaign depends on delivering the right message to the right people at the right time. Marketers need to send personalized emails that will make them curious and make them reach out to the company"s website for more information.

For this to materialize marketers must first know the intent of the prospect which would make it simpler to run targeted email marketing message to him. This is where marketing automation solutions step in to intensify email marketing efforts of the marketer.

Intelligent marketing automation solution help companies achieve their marketing goals by identifying the "website visitor intent". By revealing the prospect identity the sales and the marketing teams can run targeted email campaigns based on intent.

Using Marketing Automation Tools for Email Marketing
Marketing automation tools help email marketing efforts to multiple by creating campaigns easily based on identified leads ad tracking email campaigns based on intent and website activity. It can be used to enrich the understanding about the prospect and his buying interest and engage the prospect with relevant content to sustain the interest shown.

Marketers can assess generic information like opens and clicks and getting detailed information on the intent of the users and, achieve higher conversions from email marketing efforts.

Email marketing can also be used to nurture prospects. Marketers can send out follow up emails with information based on intent and also share their success stories with links. By sending out invitations to technology events or online seminars/webinars marketers can invite them to read content collaterals that may be of interest to prospects.

Nurturing prospects through email marketing in real time helps understand prospects and his current buying stage. Sales and marketing teams can make the right move and a faster closure of deals can be expected.



Click here to read more on - Marketing automation software, Sales Intelligence

 

By Josephmax, in: General

Posted on July 9th, 2012, 5:20

Sales enablement is the process of strengthening the sales team with strategic client oriented insights and information to ensure greater sales wins. There are different tools, processes and methodologies used for either direct or indirect sales enablement. A salesperson, therefore, needs resources which are specific to his sales interaction. Providing the sales team with such a sales enablement platform gives sellers access to the right sales resources and information.

An IDC research quotes that 33% of all unsuccessful clients could have worked, had the seller been better informed and made a more client oriented sales pitch. 57% of sales people are poorly prepared or worse totally unprepared for initial meetings with clients.
Sales enablement could very easily change those statistics and make marketers ready for those big successful sales pitches. Research analysts are of the opinion that those companies with sales enablement software in place that proactively utilizes the opportunities emerging in technology-mediated marketing, selling and processes of customer service, will score big sales wins and will grow to its full potential.

Therefore the key to accelerate revenues and enabling sales is to present the right kind of information in the hands of the right person used at the right time for the right sales pitch, thereby bringing more power to the
lead generation efforts.

Through process of sales enablement marketers can learn the strategies, tactics and programs that motivate prospects to move to the next level of buying.

Sales Enablement is the catalyst that completes the gap between sales and marketing, enabling a B2B company to work smart, reduce the risk of misinformation, and win through their sales lead scoring knowledge advantage. Equipped with the most up-to-date industry information and knowledge of objection handling will further develop and enhance a salesperson’s pre-call research.

Benefits of implementing sales enablement solutions
·         Focused client information and research.
·         Perception of client’s issues so that solutions can thus be cited accordingly.
·         Identify the best sales opportunities.
·         Correctly gauge the ROI and their deliverance value

Make the sales team better prepared. Sales enablement solutions can be used as a strategic tool to drive sales behavior, foster business networking among sales people, improve quality of sales, and facilitate feedback between sellers and buyers.
Sales enablement solutions would ideally include client information which would simply provide sales people the big picture and be relevant and brief. Lead generation and lead nurturing efforts can be doubled through sales enablement.



Read more on - Marketing Automation, Lead scoring
By Josephmax, in: General

Posted on July 5th, 2012, 3:20

With B2B companies realizing the immense potential of marketing automation tools, it is essential to know their relevance from the organization’s scheme of priorities.

Lead Generation
Keeping a healthy sales pipeline is a desired objective of every organization and also the only way firms can sustain themselves in the marketplace. But then finding good business leads is no mean task. For firms struggling to keep their sales funnel buzzing a marketing automation tool can really help.

Unlike B2C organizations and e-commerce sites, B2B websites have primarily been used as a company brochure online. All marketing activities, be it online or offline, do direct a number of company’s prospects to their website, but these are hardly noticed. So, although there is a good amount of traffic generated to the corporate website, organizations are actually losing out on getting to know almost 95% of the people who have shown some level of interest because there is no mechanism to track their visits.

Marketing automation tools can help in such a scenario because they provide insights on both the kinds of enterprise visitors – those who disclose their identity and those who abandon the sites (anonymous visitors).

Lead Management
If generating leads is tough in a B2B set-up then managing leads and tracking their progress from a warm lead to a closed deal is even tougher, considering most B2B cycles are 12-18 month long. Keeping track of a lead’s activities, their varying stages of interest and pushing the irrelevant ones out of the system are all essential part of Lead Management and can make all the difference when it comes to successful sales closures.

The marketing automation tool eases and simplifies the process of Lead Management, it makes it easier to track the activities of the Leads, it scores them based on their interactions with the website and even helps automate the lead nurturing emails keeping in mind their levels of activity and interest in the product.

Marketing automation helps the company prioritize leads, keeps the communication channels with the lead open and informs the marketer when the lead is ready to be graduated as a prospect and sent to the sales team for final pitch and closure.

In short,  b2b Marketing Automation tools can help you read your prospect’s mind, analyze their behavior and draw logical conclusions, thereby helping you make more informed marketing and sales pitches.



Also read on - lead generation services , Marketing automation software
By Josephmax, in: General

Posted on July 4th, 2012, 3:11



The iPhone is perhaps the most popular phenomena of our times. It has become an instant success and is one of the most coveted technological devices that are being used today by young and old alike. Soon after this came in iPad that created a rage and was a great success for both versions. The major feature that has made iPhone a massive success is its superior quality operating system and its brilliant application features. Within a very less time iPad games development became one of the most coveted business propositions.

There are multiple kinds of mobile application development features that are being designed today for iPhone. The existing ones include utility apps, gaming apps, music apps, entertainment apps, social networking apps, Newstand app development and many more. There are applications that are made by businesses to make their business service much more accessible to the users. This phenomenal growth in the application development market has been spelling success for the developers that are introducing applications on an ongoing basis.

Today eminent software development companies, with their service portfolio have shown an in-depth understanding of the dynamic environment of mobile iPhone and Android application development. These companies with their mobile technology know-how spans across all the operating systems, mobile devices and platforms have worked on almost everything from a chip set to a complete application. Furthermore, they develop, design, test, implement and support both enterprise and consumer mobile application for the following technologies:-

Mobile Devices

·         iPad

·         iPhone

·         Motorola

·         LG

·         Samsung

·         Motorola

·         Microsoft

·         Nokia

·         BlackBerry

·         Sony Ericsson

Mobile Operating Systems and Platforms

·         Android

·         iOS J2ME

·         BREW

·         Windows Mobile

·         Palm

·         Symbian

·         BlackBerry

The best thing about iPhone application development is that every kind of market has been capable of setting up a huge market for itself. There is yet another type of applications that is also gaining prominence with the iPhone users, and that is the location based apps. This kind of application is a new concept having a great deal of potential.

According to a latest study conducted by iPhoneAppQuotes.com it has been noticed that iPhone application development trends today are gradually shifting towards business uses. What at a point of time was once a 50/50 split between consumer applications and business applications, today appears as a 70/30 split in favor of business applications.

Related links: Android application development, Agile lifecycle management

By Josephmax, in: General