generation process largely influences the quality and quantity of the leads
procured by a B2B company. Today there are many new automated lead generation
solutions that can be implemented to ensure that marketing is able to ably
coordinate with the sales team to identify and track the leads while the ones
that donít close are recycled back for further nurturing.
one of the most important goals of the marketing team is to be able to deliver
better qualified leads to sales it is of utmost importance to filter them in
the first phase itself. This first phase is when the prospect visits the
website. Most of the time marketers focus only on those who have registered
with the website, but in recent times this will not suffice. Since there is
high possibility of anonymous visitors turning into prospective clients the
quality of the lead generation process largely influences the quality and
quantity of the leads flowing into the company.
lead generation solutions can capture qualified leads, rich with background
information of the anonymous visitors. Combined with a good lead scoring model
marketers would be able to pick out those who have shown interest on a regular
more sales-ready leads and to close more sales, marketing teams should
carefully consider each lead generated, and in coordination with the sales team
identify and track the quality of each lead and decide at which stage the lead
is in the sales funnel. This way, they can also ensure that leads donít close
are recycled back to marketing for further lead nurturing.
Usually, pre-qualified leads have a significantly higher conversion rate than
cold contacts which helps sales achieve sales targets faster.
Advantages of using latest automated B2B lead generation tools
- Identifies high value prospects and decision makers.
- Provides real time insights into a website visitorís
- Procures actionable intelligence to convert a visitor into
qualified sales lead.
- Relieves your inside sales teams from time consuming
- Sometimes, offers direct integration with your sales
pipeline software and process.
- Provides improved conversion rates, sales performance and
- Drives effective collaboration methodologies.
- Enables knowledge sharing across organization to bridge the
gap between sales and marketing.
To increase the possibility for the sales teams to make a
personalized connection with qualified prospects in real-time marketing
automation tools can be implemented by B2B companies.
Read more on - social media campaigns , Lead Management