There are multiple reasons for spending time, money and energy on data protection solution. The most important one being to reduce financial losses, to comply with regulatory policies, being able to cater consumer demands and maintaining a high productivity level.With computing devices becoming an integral part of the modern day business set up, data requirements from regulators for instance the U.S. Securities and Exchange Commission (SEC) and from consumers have been imposed on businesses. Today there is a clear expectation that critical and sensitive data should be accessible 24x7, which is not feasible without an efficient data protection strategy.

Most companies deploy data protection solution to protect themselves against any financial loss.Data is considered as an essential corporate asset that must be properly secured.Loss of vital data can result in sales loss,loss of shareholder value,loss of brand reputation as well as meteor chunk of the market share. Furthermore, it can also result in minimizing the investor confidence and consumers resorting to other market players.The worst being, when the losses cannot be retrieved.This is the reason why majority of companies have taken information risk management seriously and are investing in innovative data security programs.

Today service providers specializing in application security have come up with advanced data protection solutions that operate in the following ways:

• Strategy and Design

Here the service provider analyzes your data protection requirements and set up an efficient dataclassification policy.They also assess the sensitive data,who creates,owns it and the way it is utilized and shared.Based on this risk analysis,a data security framework is set up to address the present and emerging trends like Cloud,BYOD,Mobility and many more.

•   Control and Integration

Here the service provider helps you to implement apt security and data protection techniques,for instance data leakage prevention (DLP),database access monitoring (DAM) and information rights management (IRM).They also offer technical implementation and project management skills for efficient execution according to the design criteria.

• Sustenance and Optimization

Here the service provider helps you to optimize and fine tune the technology implementation to make sure better alignment with business data movement policies,minimizing false positives, deploying and reporting incident and consequence management framework for ongoing vigilance that is the key to setting up a culture of  data protection solutions

The 21st century business demands are such that consumers expect business houses and enterprises to keep functioning round the clock.In today’s global economy downtime is not appreciated by end users and can result in business losses.Keeping this in mind service providers of data protection solutions help you implement a compact data protection framework across the information life cycle.With their modular and holistic approach they enable you to sustain and transform data protection.

Read more on - risk management frameworks, identity access management

Software technologies are used in almost any organization across the globe which is probably why Software Product Development function is integral to many types of businesses. For any software product development it is essential to have in place a set of effective and proven guidelines to ensure project success and delivery of the expected results by taking into consideration the knowledge of important business and financial aspects.
These are a few tips to ensure an effective software product development

• Perform Viability Study

The critical first step is to understand whether a particular need exists, identify this exact need, and determine whether the proposed project can feasibly deliver the expected software development. In most cases, this is the stage at which an ROI study can be performed to ascertain project costs and benefits.

• Evaluate and Decide Requirements

A proper analysis should consist of interviews with end users and others who will be associated with the new software system. A thorough review and a keen understanding of user documents, business rules, and processes are keys to determining appropriate and necessary features and functionality.

• Bear in mind Industry Best Practices

When defining a software development process, consider proven industry best practices. A good, customized Agile process with emphasis on pictorial documentation both for requirements and technical documentation.

• Take special care of the design

During the design phase, the software architect, programmer, and the developer will put together a detailed design document outlining exactly how the software will meet the specified requirements.

• Tracking Progress

Without the proper technology infrastructure in place, it is difficult to collect and measure key project data, due to which software projects cannot be managed effectively. Project indicators can help to ensure the prompt identification of potential or existing problems, therefore allowing them to be recognized and remedied in a timely manner.

• Effective development

In the development phase, the design document is translated into a real piece of software. With careful planning, the software will match the requirements of the business driver that initiated the need for the project.

• Automate wherever necessary

Take adequate measures to reduce the error-prone human influence when the software is implemented. All repetitive and mundane tasks should be automated whenever possible in any portion of the software life cycle.

• Testing is imperative

Testing also may vary quite widely depending on the individual testing procedures adopted by the organization and can consist of several sub-stages as well, such as quality assurance,  staging, etc. Once the software is in general use, any bugs found at this point are addressed based on a critical scale.

Due to the complex nature of software projects and the technology involved, new software product development requires a systematic approach.  Opt for an effective  Software Product Development solution provider with advanced product engineering to meet your specific requirements.


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The growth of technological innovations and enhancements has paved way for the enterprises going global. These global enterprises communicate across their widespread offices through a network of desktops, workstations, storage units and communications channels. Further, the growth of mobile workforce has only increased the vastness of the data transfer and storage. Though the new age enterprises make use of data centers, network operations centers and outsource the application maintenance, this has also brought to forefront the issues and challenges of enterprises striving to manage a large number of applications and providing access to large user base.

Enterprises thus need to identify the users who can be given access to the resources and critical business data.Identifying the users is vital for the business and need to comply with the regulations of information risk management. Further, the solutions used by the enterprises should be one that will effectively collaborate with the stakeholders, flexible enough to meet the dynamic enterprise and ensuring risk free identity access management thus protectinginformation from unauthorized access.  

Identity Access management (IAM) is the process which allows business administration to identify and manage data and system resources from unauthenticated users. Identity and access management allows or denies the access to any confidential information and to the enterprise resources. The access management system makes it feasible for the authorized business administration personnel to search and identify the person accessing any business critical information without permission. This helps enterprises to meet their security requirements.

The identity and access management initiatives from the leaders in the industry cover everything from planning, implementation and sustenance. With a vast domain expertise and vendor agnostic solution the service providers offer end-to-end services for Identity and Access Management right from strategy and design, control Integration, sustenance and optimization. The strategy and Design lays the foundation for an effective IAM solution.By evaluating the client needs through multiple avenues, workshops and field assessments, enterprise work out a strategy and an IAM roadmap. Digital Identity Management deals with the design and administration of information to identify a person for the purpose of authorizing them for digital transactions. Further, the policy-based dynamic controls specify the access period. Such identity and access management covers data protection across the web access; sign on, converged access control as well as information rights.

In a mobile workforce scenario, when enterprises need to ensure  mobile security services, identity and access management solutions work to  create  a more secure and efficient organization that can respond to changing demands.However, an inadequately controlled Identity and access management process will lead to regulatory non-compliance,and huge financial losses due to corporate data leakage.

Read more on - risk management frameworks , mobile security

Software development has been evolving continuously over the past few years. There are critical challenges that the software development lifecycle encounters with regards to security issues. There are multiple security vulnerabilities that enterprises encounter despite of implementing standard security measures, for instance network penetration testing and automated security systems. In the majority of enterprises the biggest security threat is to successfully avoid repeated errors amidst the developers. Therefore, a holistic application security solution is needed that would help enterprises to maintain efficient security for application selection.

Importance of Secure Application Development
Most enterprises possess valuable data today that is their asset. To cultivate and retain a competitive advantage, these assets need to be shared intelligently with consumers, business partners and even the employees. Therefore it should be secured from any external threat that might lead to monetary loss, brand erosion, reduced user confidence, disclosure of trade secrets or loss of any other kind. The main objective of secure application development is to take part in an organization’s mission of securing the assets by selecting, implementing and applying the correct safeguards.

Advanced Secure Application Development Solution
Companies specializing in application security have introduced advanced solutions for secure application development. These companies enable the end users to deploy a comprehensive range of secure development and risk management frameworks through all applications that are interconnected in the security frameworks. This safeguards your data and application from malicious hackers, cyber criminals and other third party intruders. Advanced secure application development solutions take a modular and holistic approach to make the most of their services in an end-to-end software development lifecycle. The solutions work in the following ways:

• Design and Strategy

Here the solution provider analyses your needs and sets up an efficient security requirement, policy and strategy. It also assesses the critical data that will be monitored by the application and other aspects such as how it will be created, who will own it, how will it be used, with whom it will be shared and so on. Based on this risk analysis, an application security framework is designed. This design utilizes innovative security design patterns to simplify the solution and improve usability, robustness and performance.

• Control Execution

Here you can develop and deploy apt security controls and technologies such as encryption, authentication, authorization, device authenticity, and code access security and many more. The service providers also provide technical execution and project management skills to efficiently deploy according to design criteria complying with every compliance requirements.

• Sustenance and Optimization

Here the service provider enables you to optimize and fine tune the technology implementation and guarantees safety from any risks. This ensures thorough secure remediation and continuous support for resolving any unwarranted threats.

Hence organized secure application development initiatives are an essential element for a secure computer environment. Applications that are “security enabled” keeps this environment safe as well as contribute to an enterprise’s mission and expansion plans.

Read more on - Information Risk Management, data protection solutions

The world today is all new and evolving, especially for the B2B marketers. There are higher demands that are being placed on the sales teams and senior management, new marketing strategies and communication channels making their way. This means there are many decisions and choices to make with regards to where to invest the technology dollars. This is the reason why it is essential to concentrate on the basics of B2B lead generation and to have a clear idea about the core of the business environment and also to utilize this clarity in order to rationalize the activities.

Furthermore, in today’s Web 2.0 world, the power has been shifted and is now more in favor of the buyers than ever. This indicates that out marketing automation and sales initiatives should be planned around the purchasing process and anticipates the buyer’s data consumption patterns.

Marketing Automation and B2B lead generation strategy
Simply put, marketing automation is the technology architecture that is needed to power the buyer-centric lead generation. It is not a solution.This means, the technology by itself cannot make you a better or buyer-centric B2B marketer. At the same time, technology innovation together with processes, people and content innovation can completely modify your marketing game.This means focusing on it can help you significantly enhance the quality of scopes that are delivered to the sales.

Marketing automation is the engine that strengthens the solution and is an integral part of lead development success. It is an essential element in scaling and monitoring apattern of campaigning that is buyer centric and engages the buyers on a “massone-to-one” basis.

Keeping all these concerns in mind, companies specializing in marketing automation have come up with marketing automation software that allows you access to complete lead data, from the company details to decision makers contact information. In addition to that, it also allows you company level intelligence along with buying intent. All this makes it easy for you to act on the leads.The software also allows powerful and seamless integration with the sales CRM system making sure in smooth transition of leads from marketing to sales.

What makes the marketing automation software unique is its score based on demographics that means the sales team knows the company or individual profile and other details that have shown interest in your lead. This helps your company different the assured leads from the others and makes the cooperation between sales and marketing team better.

Read more on -marketing funnel , marketing automation services

In today’s competitive business environment, enterprises need to attract new customers to stay ahead of the competition. However, trying to reach new customers is not an easy task since not every lead turn into a winnable opportunity and not every opportunity turn into a sale. Hence, what sales team need is a better understanding of good and bad leads to filter out the bad from the good, nurture the potentially qualified leads so that they become sales ready. Since the process of managing leads is extremely complicated and laborious what is required is effective lead management to speed up the sales process.

Wikipedia describes lead management as “methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing techniques.” In short, it refers to the entire business process and practices in an organization directed towards acquiring new customers, retaining existing customers, and establishing a brand reputation.Lead management is a complex process consisting of lead generation, capturing lead intelligence, filtering leads and distribution of qualified leads to the marketing team for lead nurturing and high priority leads to the sales team for conversions.

The most important aspect of lead management is not the quantity of leads but quality of leads. A good lead is the one that is ready for sales and results in profit for the company. Hence, more and more enterprises are using lead management software to prioritize and organize their leads.

Here is a look at some of the advantages of installing a best of the breed lead management software solution.

Lead Generation
Captures leads generated from marketing campaigns resulting in website visits and converts anonymous website visitors into leads

Business Intelligence
Unmatched lead insight using unique data mining and business intelligence technology, including identification of website visitor intent, resulting in enriched leads

Lead Qualification
Automatically scores and prioritizes leads based on pre-defined parameters related to activity, interest and intent

Lead Nurturing
Enables personalized and intent driven lead nurturing program aimed at building relationships and bringing prospects close to sale-readiness

CRM Integration
Integrates with existing CRM systems thereby aligning Marketing and Sales' efforts and offers a common platform with a consolidated view of the prospects.

Collaboration
Cost-effective collaboration opportunities with partners and affiliates, along with one-click integration with existing social networking platforms

Analytics
Provides an understanding of the effectiveness of the marketing strategies and channels, helping make appropriate decisions to improve overall performance, optimize cost and increase ROI.
 

Thus with good lead management software in place enterprises can easily ensure that their sales team is productive.

Read more on - Demand Generation , behavioral analysis

Over the last few years, there has been substantial increase in the number of data breach incidents. In recent times the leaking of government and corporate data to Wikileaks clearly points out the difficulty in ensuring data protection these days. Though technological advancements have helped organizations to improve business operations, it has also been responsible for facilitating data leakage. For instance, the productivity tools, that improved collaboration and communication at the workplace also created new vectors for data loss. Besides, the consumerization of IT that popularized the concept of Bring Your Own Device (BYOD) also contributed to data loss, as it erased the thin line that existed between personal and business systems. All this has made protection of sensitive information a challenge for business enterprises. However, information being one of organization’s valuable assets, keeping it safe and out of bounds of public domain is definitely very important. Hence, enterprises need to partner with information risk management service providers who can provide a comprehensive data protection framework that works across the data lifecycle.

Typically, enterprises deploy data loss prevention (DLP), information rights management (IRM) technologies to prevent data leakage but its effectiveness is questionable. However, compared to it, the effectiveness of a comprehensive data protection framework that provides a complete offering which includes data classification, data flow analysis, fine-tuning, consequence management and tools like data loss prevention (DLP), information rights management (IRM) is indisputable. Here is a look at the data protection solutions provided by a leading information risk management services company.

Strategy and Design
During this phase, the service provider assesses the client’s data protection needs and develops effective data classification strategy and policy. They analyze the client’s critical data, who owns it, who creates it, how it is used, how it is shared etc. Based on an assessment of risks, the data protection framework is designed to address current and emerging trends like BYOD, Cloud, Mobility, etc.

Control and Integration
The service provider helps to deploy the appropriate security and data protection technologies such as data leakage prevention (DLP), information / digital rights management (IRM), and database access monitoring (DAM) tools. They provide project management and technical implementation skills for effective implementation as per the design criteria.

Sustenance and Optimization
The service provider helps to fine tune and optimize the technology implementation to ensure better alignment with business data movement rules, reduction in false positives, KPI reporting and implementing a strong incident management and consequence management framework for continuous vigilance which is key to building a culture of data protection within the organization.

Thus, by deploying a comprehensive data protection framework across information lifecycle, enterprises can assess, transform and sustain data protection.

Read more on - mobile security services, identity access management

With the introduction of cloud and mobility technologies into enterprise software, there is a  significant increase in  the  productivity for businesses. Right from mobile apps that give a company’s employees access to real-time data, to cloud-based platforms that allow enterprises to quickly access new products without building the underlying infrastructure or deploying costly in-house solutions, there is a considerable productivity enhancement.

Usually in large businesses it gets difficult to manage a large amount of users, networks and clients via exclusive departments. And when there is an occurrence of network issues,problem solving becomes all the more convoluted.Systems like enterprise software help to eliminate these problems and are widely implemented throughout many mid-to-large sized companies because they provide many benefits.These systems have increased in speed and complexity,from data warehouses that quickly pull information,to business intelligence solutions that interpret this data, to decision support systems that leverage the data to help organizations make competitive decisions.

Using enterprise software to gather all of a company’s data can be highly beneficial.This software stores data safely and in an organized manner,and interprets the findings allows the employees who used to perform this tedious yet important job to concentrate on more important tasks, like using the reports and data for other tasks.Most organizations usually invest in an enterprise software to simplify accounting operations, as this is critical to the overall operations of a business. It also helps to implement this software in the area of forecasting.Having the ability to use large amounts of data to accurately predict future sales trends is a valuable tool used by managers to make the best decisions possible.With the right software your business can successfully stay ahead of its competition.

Look for a service provider who is capable of working closely with market-defining companies to create enterprise software products that increase productivity and accelerate data availability.They must have SaaS-based CRM and ERP apps to provide remote access to infinitely scalable information, and also enable employees to securely collaborate with each other. Partner with a service provider who can help create advanced and innovative products to ensure  businesses run better.Ensure the service provider has deep experience with cross-industry technologies to enable  and  create systems of engagement that help businesses accelerate the future.They must offer efficient product engineering services with proficient expertise in areas like IT management & security, Business process management (BPM), Enterprise resource planning (ERP), Supply chain management (SCM), Decision support,systems (DSS), Customer relationship management (CRM), Collaboration software,  Productivity software.

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