Posted on March 26th, 2013, 22:04
Going by a latest research by Marketing Pofs, it has been observed that the crucial content marketing and engineering challenge is to come up with an engaging content. It is considered to be an age-old marketing truism that the key for engaging consumers is relevance that comes from a very deeper understanding of consumer behavior and sentiment. However, as the modern day consumers are gradually becoming more social and the business and personal worlds are continuing to mix, the tools and tactics that that are implemented in order to get to know and engage the target consumers are changing dramatically. Not very surprising, the demands of this new trend of the socially-savvy-consumer are not only compelling the evolution of the marketing practice, but also the marketing professionals. Therefore, one can see that the new age content marketing is gradually evolving as content engineering.
Content engineering is all about having a marketer who creates and optimizes the various forms of content needed to engage social consumers, depending on the data presented by accessible analysis tools. These marketers listen to the consumer, through all the newly accessible media, prior to creating the content and marketing messages for every medium. For instance:
· Social media analysis and monitoring offers them a feel about the buyer sentiments on products, brands and ad campaigns.
· Web analytics that help them know which content would be engaging for what kind of visitors and from what kind of sources.
· Search engine optimization tools offers them with the apt keywords to comprise their content to enhance online visibility
In order to help companies manage bulk data, companies specializing in enterprise software solutions have come up with content engineering solutions that leverage numerous automation tools for OCR, pattern detection, machine translation, semantic analysis, business analytics and many more. Services offered by these companies include:
· Content digitization and creation
· Language translation
· Review for correctness, completeness, formatting
· Structuring and categorization
· Moderation of social/collaborative content
· Reporting, metrics and analytics
The new age content engineering solutions organizes the raw data into formatted information and adds analytics to offer knowledge, enabling the enterprise end-users and consumers to concentrate on updated decision-making. The solution providers today works with various media, that comprises video, text and manner of imaging layers and develop critical multi-media content for instance video-on-demand libraries and also schedule 3D maps. Furthermore, the solutions also offer real-time moderation on social and collaborative content to make sure technical consistency and efficient policy enforcement.
Posted on March 22nd, 2013, 5:31
The technologically enabled business world finds the digital entities playing an important role on how users interact to a networked environment. With increasing threats to the networks from inside and outside, the organization needs to manage the users efficiently while providing them access to the networked resources. To curb the presence of various threats affecting the corporate networks and their crucial data the IT experts have worked out solutions to provide a continuous access to the users.
Globalization and spread of the business across wide geographical regions through mergers and acquisitions have only made identity and access management solutions more complex. As enterprises do not store and use identity information in one place but in multiple directories under different departments and countries has further increased the complexity of security issues and the need for data protection solutions.
Identity management has been defined as the process for managing the entire lifecycle of people, systems and services with the help of emerging technologies to control access to company resources. Access management on the other hand relates to the process of regulating access to information through policy-based regulations and restrictions. Together, the combination of processes, technologies, and policies enabled by software to manage user identities throughout their life cycle is termed as Identity and Access Management solution.
However, today's business growth with e-commerce and web presence has paved the way for identity and access management has to emerge as a vital aspect realizing benefits such as cost savings, management control, operational efficiency. Enterprises need to work out solutions to provide access to the application available in the system both through the in-house systems as well as modern day mobile devices. With most of the enterprises opting for anywhere anytime access to the corporate networks to ensure business continuity the enterprises also need to ensure mobile security.
The identity and access management components are further classified under separate categories such as
This helps to work on the goal of providing right people right access to the resources. However, for the IAM framework which consists of people, processes and products to function flawlessly enterprises should ensure genuineness of data without compromising on the security of the business critical information.
In today's technologically heterogeneous environment, Identity access management is the security discipline that addresses the mission-critical need to ensure access to resources across and to meet the compliance requirements.
This security undertaking for any enterprise is business-aligned, and requires business skills, besides technical expertise. Gartner like the leading service providers recommends IT leaders take a four-phase approach which includes Strategy and Design, Control Integration and Sustenance and Optimization for an end-to-end services for Identity and Access Management practices that can support secure business processes.
Posted on March 20th, 2013, 0:33
The financial services industry comprises of those firms that perform activities such as investing, lending, securities trading, insurance, securities issuance and so on. The lines of business belonging to this industry are banking, insurance, securities brokerage, investment banking, securities trading and investment management.
The financial services industry has undergone a sea change. Earlier a few financial institutions offered simple products and services. Consumers had simple demands, which were satisfactorily met by banks and insurance agents. However, today, the advent of the Internet and the innovation in communication technologies has led to multitude of financial products and financial software services. From online trading platforms that give customers direct control over their investment portfolios to mobile payment solutions that enable businesses to make transactions on the fly, the financial services industry has become a much more competitive landscape in terms of unique services and ways to access them. Even day-to-day errands like depositing a check, paying bills, and transferring funds are now done on a smart phone.
As the demands of the customer rise with respect to products, services and technology, it increases pressure on financial services firms and financial software vendors to develop online and mobile solutions and migrate products to the cloud. However, the financial services firms and financial software vendors have to face the additional pressure of balancing customer demands with the security and compliance standards that are critical to this industry.
The financial services firm and the software vendors can easily ensure it with the help of best of the breed product development companies who provide excellent product R&D services. Their deep knowledge of corporate, retail, and investment banking and their experience in working across all phases of the product lifecycle have helped them to build front office solutions that improve the customer experience, middle office solutions that manage high volumes of complex data, and back office solutions that optimize business processes. Here is a look at the expertise of a best of the breed product development company.
· Loan origination & processing systems
· Anti-fraud & anti-money laundering software
· Risk management & regulatory compliance
· Integration with credit bureaus
· ATM / POS / kiosk integration
· Online & mobile banking platforms
· Client portals for self-service apps
· Trading, settlement & order management platforms
· Analytics & business intelligence tools
· Pricing & confirmation engines
· FIX/FPML exchange solutions
· Online trading & technical analysis platforms
· Rating & underwriting software
· Fraud prevention solutions
· Claim management systems
Thus, whether designing a mobile banking application, building an online fraud detection platform, or re-architecting a loan processing system for the cloud, best of the breed solution providers ensure that the most stringent security standards are implemented and the products adhere to the latest compliance regulations.
Posted on March 19th, 2013, 4:12
to IDC, the overall market for automating marketing will grow from $3.2 billion
in 2010 to $4.8 billion in 2015. Moreover, they predict that over the next 4
years, marketing automation is the only segment that is expected to grow faster
than any other segment of CRM. This definitely shows that marketing automation
is here to stay. However, before delving further into it, let’s first
understand the term marketing automation.
Marketing automation is a technology that makes use of software to automate marketing management and customer engagement. An integral component of customer relationship management (CRM), marketing automation helps in customer segmentation, customer data integration (CDI) and campaign management. Marketing automation helps to streamline marketing and sales activities by automating the processes that have been traditionally performed manually. Thus, marketing automation allows enterprises to:
Marketing automation software provides information across all phases of the marketing process and this includes:
Enterprises need to deploy best of the breed marketing automation software to create and manage effective marketing campaigns. Here is a look at some of the important features and benefits of the best of the breed marketing automation software.
With today’s business environment becoming highly competitive, investing in marketing automation software that shortens sales cycles and boosts revenue can help enterprises in understanding their customers’ intent clearly and respond to them effectively.
Posted on March 14th, 2013, 3:28
In this technologically driven world, the importance of innovation and product development is incessantly growing. Keeping in mind the fast paced competitive market as developers too are required to stay updated about the market scenario in order to come up with apt solutions to their target consumers. An increasing demand for innovative products at lower costs presents tremendous challenges for companies. It has become essential for an enterprise to have a clear understanding of the business needs. With technologies changing everyday & something new being introduced in the market regularly, product engineering has become vitally important.
Enterprises need to develop innovative products faster and more efficiently to stay ahead of competition. Building amazing products requires leading-edge technology skills,disciplined execution,and a shared responsibility mindset.Companies specializing in product engineering programs use innovative technologies that help to engineer mobile,embedded and cloud software applications.Leading service providers of product Lifecycle management have come up with efficient product engineering solutions.With fully equipped labs that helps them to take complete accountability of one or more product R&D services,consumers can concentrate on their engineering and business activities.
Advanced and effective product engineering adopt best practices that involve issues such as produce ability, cost, performance, quality, serviceability, reliability and other user features. These product features are sought out in a way that the final product is attractive to the target consumers Look to partner with a service provider who uses the latest technologies to engineer intelligent embedded, mobile, and cloud software applications. Focusing on factors like usability and time-to-market, such service providers build products that help customers gain a competitive advantage.They must also be able to set up a design satisfaction document and mention the functional requirement, generate the code and finally execute them all. High-end product engineering today adopts best practices that comprise concerns such as quality, consistency, cost, product ability, performance, serviceability and other user features.
By partnering with a reputed service provider, your business can expand their global footprints, as they can successfully. Outsourcing product engineering solutions are the ideal way to get quality results in the most cost effective manner and you also end up saving your resources and time. Customer satisfaction with improved product quality and performance is another positive result of outsourcing product engineering solutions. Augment your product engineering teams to help bring new, quality software products to market quickly and cost-effectively. Partner with the best service provider.
Posted on March 12th, 2013, 3:31
information security threats continue to become acute, many enterprises are
shifting from a conventional security mindset to an Information Risk Management
(IRM) approach. Effectively evaluating risks, both external and internal, needs
a thorough understanding of the attacker’s mindset. While securing an
enterprise from the latest virus might consume several security resources, but
the most hazardous threats to any business results from attackers with an aim
to cause economic loss. Some of the reasons behind the attacks can be
identified instantly, whilst others are difficult and leave a long lasting
impact that affects a company’s reputation and revenue.
Posted on March 3rd, 2013, 23:32
Today's technological innovations, digitized environment, mobile computing and the dependence on social media challenges the business world to bring in changes to their marketing strategies.The traditional marketing strategies which included teams working towards individual customers now needs to work on the customer networks to develop their marketing funnel.
Being one of the earliest and widely adopted theories of marketing, the “marketing funnel” is a model based on the psychological state of mind of the customer and included-
With the funnel's shape narrowing down to last stages indicating a good lead generation but fewer sales closures. The marketing funnel being a system that helps enterprises track the stages the consumers travel through to a buying decision, also helps them to understand the changes required in their strategies to ensure positive response from their customers.
Enterprises since ages have been using the traditional tools such as TV advertisements, direct mails and reward points to take their customers through the marketing funnel.Nevertheless, with consumers being more techno savvy their normal communication channels involve social media networking through smartphones, tablets and new aged devices.Today, instead of broadcast messages, it is the diversity of digital content available through various networking sites that has had an impact on the purchasing behavior of the consumers. Hence modern day marketing funnel need to include a sixth factor- advocacy as the most ardent and engaged customers not only are loyal, but also acts as brand advocates to spread positive messages and testimony about the products.
Technology have influenced the buyers journey by facilitating options to conduct their own market research,compare features and benefits of competitive products rather than relying on the marketing activities to guide them through the funnel stages.This showcases that despite the fact that marketing plays a major role in lead generation,it becomes imperative for today's enterprises to be update on their websites and other social media with product information and reviews.Since all leads generated may not be sales ready, use of marketing automation software that will help them differentiate between hot and cold leads.
Further, with most of the enterprises of the B2C and B2B markets entering the e-commerce business mode, the online lead generation drives will help the enterprises in increasing the revenue flow.The marketing automation platform from the leading solution providers along with effective stages of lead nurturing with marketing collaterals will aid purchase decisions.
With marketing automation solutions well placed in the website marketing funnel, the lead nurturing tactics facilitates a meaningful dialog between the marketer and the prospect customer through the entire sales cycle.Further tactful segregation of marketing activities will brings about a major difference to the B2B marketplace ensuring loyal customers.