Posted on March 19th, 2013, 4:12
to IDC, the overall market for automating marketing will grow from $3.2 billion
in 2010 to $4.8 billion in 2015. Moreover, they predict that over the next 4
years, marketing automation is the only segment that is expected to grow faster
than any other segment of CRM. This definitely shows that marketing automation
is here to stay. However, before delving further into it, letís first
understand the term marketing automation.
Marketing automation is a technology that makes use of software to automate marketing management and customer engagement. An integral component of customer relationship management (CRM), marketing automation helps in customer segmentation, customer data integration (CDI) and campaign management. Marketing automation helps to streamline marketing and sales activities by automating the processes that have been traditionally performed manually. Thus, marketing automation allows enterprises to:
Marketing automation software provides information across all phases of the marketing process and this includes:
Enterprises need to deploy best of the breed marketing automation software to create and manage effective marketing campaigns. Here is a look at some of the important features and benefits of the best of the breed marketing automation software.
With todayís business environment becoming highly competitive, investing in marketing automation software that shortens sales cycles and boosts revenue can help enterprises in understanding their customersí intent clearly and respond to them effectively.